Lee Jae-yong "Design Revolution Once Again"... Company-wide Integrated 'Design Strategy Meeting' Held

Visit to Seoul R&D Campus... Resumption of Management Activities

Samsung Electronics Vice Chairman Lee Jae-yong (second from the left) is holding a design strategy meeting on the 12th at the Seoul R&D Campus located in Umyeon-dong, Seocho-gu, Seoul, reviewing next-generation mobile-related designs.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics Vice Chairman Lee Jae-yong held a design strategy meeting on the 12th at the Seoul R&D Campus located in Umyeon-dong, Seocho-gu, Seoul, reviewing future design visions and directions for implementation. This was the first time since 2016, when business unit-specific meetings began, that a company-wide integrated design strategy meeting was held under Vice Chairman Lee's leadership.

At the meeting, Vice Chairman Lee emphasized, "Let's put our soul into design. Let's achieve a design revolution once again. Let's continuously challenge ourselves for the future," adding, "Challenges shine brighter amid crises. Let's overcome the crisis and open up the future widely."

Vice Chairman Lee also personally experienced prototypes such as robots that manage home exercise, sleep, and eating habits using next-generation design, robots capable of serving, delivery, and guidance, and wearable smart glasses that allow personalized content usage.

Samsung Electronics stated that Vice Chairman Lee's hosting of the future design strategy meeting as his first management move after the passing of Chairman Lee Kun-hee expresses his determination to further develop the late chairman's 'design management' philosophy.

Additionally, the meeting discussed measures to proactively respond to paradigm shifts brought about by advancements in artificial intelligence (AI), 5th generation mobile communications (5G), and Internet of Things (IoT) technologies, which expand connectivity between devices and accelerate the convergence of products and services.

Through interview videos with global scholars such as Jin Ridka, Associate Dean of Darden School of Business at the University of Virginia, and Larry Leifer, founder of the d.school at Stanford University, the latest design trends and innovation cases were also shared.

The meeting was attended by set division executives including Kim Hyun-suk, CEO of Samsung Electronics CE Division; Ko Dong-jin, CEO of IM Division; Han Jong-hee, Head of VD Business Division; Noh Tae-moon, Head of Wireless Business Division; Choi Yoon-ho, Head of Management Support Office; as well as Seung Hyun-joon, Director of Samsung Research; and Lee Don-tae, Head of the Design Management Center.

Meanwhile, Samsung Electronics, judging that global competitiveness cannot be secured by product performance alone, declared a 'design revolution' in 1996 and has been promoting talent discovery and development through the establishment of the Design Management Center and Samsung Art and Design Institute (SADI), as well as expanding global design hubs.

Currently, about 1,500 designers work at seven global design research centers located in Seoul, San Francisco, London, New Delhi, Beijing, Tokyo, and S?o Paulo.

This content was produced with the assistance of AI translation services.