Step-by-Step Strengthening of English Homeschooling... 'U+ Aideulnara 4.0' Released (Comprehensive)

LG Uplus Partners with Cheongdam Learning
Includes 'Nolipen' Function, a Remote Control for Children

LG Uplus has launched version 4.0 of its IPTV service 'U+ Idle Nara,' enhancing the English education curriculum and play features. Children are experiencing games displayed on the TV screen using the play pen function. Photo by LG Uplus

[Asia Economy Reporter Kim Heung-soon] Housewife Lee Ji-min (32) is a frequent user of LG Uplus's Internet TV (IPTV) service 'U+ Idle Nara.' This is because it offers all English character content as well as partnerships with English textbook brands for infants and toddlers free of charge. However, it is difficult to determine which content and how to use it to aid learning, so she mainly watches content that her child likes.

LG Uplus announced on the 12th that it will launch 'U+ Idle Nara 4.0,' which categorizes content according to step-by-step and weekly curricula to help subscribers like Lee reduce their concerns.

Starting from the 16th, U+ Idle Nara 4.0 will introduce a new English homeschooling program in partnership with Cheongdam Learning. Based on Cheongdam Learning's over 20 years of accumulated creative thinking education know-how, the 2,500 English education contents of U+ Idle Nara are organized into a 16-week curriculum divided into 4 levels and weekly themes. Levels 1 to 3 focus on learning the alphabet and pronunciation (phonics), while level 4 and above focus on the basics of speaking and reading.

Lee Dong-hoon, CEO of Cheongdam Learning, introduced, "If you study all the curricula step by step from the beginning, by the final stage, you will be able to use English at the level of the first grade of American public elementary school."

U+ Idle Nara 4.0 also introduces a child-exclusive remote control called the 'Nori Pen.' When the power button on the Nori Pen is pressed, the U+ Idle Nara screen turns on even if the TV is off, and only the U+ Idle Nara service can be controlled. It also includes a feature that links digital-coded books with IPTV, allowing children to press related books with the Nori Pen and watch the corresponding content on the TV screen.

Users can watch content such as Cheongdam Language Institute's 'Phonics Concert' and 336 English textbook videos produced by the University of Oxford Publishing Department in the UK. The Nori Pen is equipped with a 6-axis sensor that measures acceleration and direction, enabling children to enjoy rhythm games through motion recognition functions embedded in the pen. Moon Hyun-il, LG Uplus IPTV product manager, explained, "In a situation where children cannot play outside due to the impact of the novel coronavirus (COVID-19), indoor exercise using the Nori Pen is also possible." The Nori Pen can be purchased for a discounted price of 55,000 won until January next year, down from the original 77,000 won.

Source: Provided by LG Uplus

LG Uplus changed the home screen of U+ Idle Nara 4.0 from the existing horizontal layout to a vertical expanded structure to make it easier for users to explore content and services. Based on viewing history, features such as 'Continue Watching' and 'View Bookmarked Content' are available. U+ Idle Nara 4.0 can be used not only on IPTV but also on mobile and tablet PCs. The Android operating system (OS) update will be available from the 16th, and Apple's iPhone operating system (iOS) will be provided from the end of November.

U+ Idle Nara was first introduced in 2017 as the first IPTV platform exclusively for infants and toddlers, offering differentiated services such as 'TV that reads books aloud' and 'YouTube Kids,' allowing parents and children to watch together with peace of mind. In 2018, version 2.0 was launched, which uses augmented reality (AR) and artificial intelligence (AI) technologies to foster thinking and creativity through play. In 2019, version 3.0 was released, providing customized educational services based on AI diagnosis and expert recommendations according to viewing levels and preferences.

Ryu Chang-soo, Executive Director of LG Uplus Home Product Group, emphasized, "Considering Korea's passion for education, 'Kids Mom' is a very important customer segment for attracting and retaining subscribers, and we are focusing on strengthening kids' content to satisfy them. Through U+ Idle Nara 4.0, which applies a professional curriculum, we will open a new horizon for homeschooling."

This content was produced with the assistance of AI translation services.