Hyundai Card Upgrades AI Chatbot 'Hyundai Card Buddy'... "Consultation Keywords Increased 5x"

Analyzing Over 1 Million Consultation Records in Scenario Format
Enhancing Personalized Consultations Based on Customer Data

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 12th that it has newly upgraded its artificial intelligence (AI) chatbot service, 'Hyundai Card Buddy.'

Hyundai Card, which first introduced the 'Natural Language Processing (NLP)' based service Hyundai Card Buddy in the financial sector in 2017, analyzed over one million customer consultation data prior to this project, significantly enhancing customer consultation convenience.

The biggest change is the enhancement of the consultation keyword function. A total of 58 consultation keywords are provided, which is five times the previous 11. Hyundai Card analyzed the flow of customer consultations in the form of scenarios based on consultation data, enabling customers to receive necessary inquiries in the form of keywords.

Additionally, it has equipped personalized consultation functions. By understanding customers' financial information and usage history, it proactively presents the information customers need. For example, if a customer who has not registered card receipt accesses the chatbot, Hyundai Card Buddy first guides them through the receipt registration process.

It also introduced a hybrid chat counselor function and established a quality verification system. This allows customers to inquire with a counselor about issues that AI finds difficult to answer, improving customer convenience.

A Hyundai Card official said, "Hyundai Card Buddy aims to be a platform that actively communicates with customers beyond a passive chat service that simply provides answers to customer questions," adding, "We will continue to advance personalized consultation functions based on various data."

Hyundai Card plans to reflect customer-specific consultation history data in the service in the future. The conversational question-and-answer function based on natural language processing technology will also be continuously improved.

This content was produced with the assistance of AI translation services.