LG Electronics Shares Hopeful Message for MZ Generation... Releases 'Life's Good' Soundtrack

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 12th that it has released the final track of the ‘Life’s Good Music Project’ aimed at communicating with the MZ generation (Millennials + Generation Z).

Since August, LG Electronics has revealed a 16-bar song directly created by Grammy Award winner H.E.R., who participated in the Life’s Good Music Project. Applicants wishing to participate in the music production created music including the 16 bars and either sang or played instruments, then posted their performances on social networking services (SNS).

Over 1,000 musically talented individuals from around the world applied to the music project, and related video views exceeded 60 million. After various evaluations, three finalists?Claire Ernst, Andrew Music Williams, and Jake Chapman?were selected to collaborate with H.E.R.

The three selected participants received coaching from H.E.R. and shared their ideas and experiences online to produce a track containing a message of hope for the MZ generation.

The song’s lyrics encourage the future of the MZ generation with lines such as “There may be obstacles in life, but don’t give up” and “I believe you can do it, keep moving forward.”

H.E.R. commented, “Everyone who participated in this project must have had a very meaningful time. We all worked together to create unique and wonderful work that brought fresh joy to our musical world.”

The track can be found on LG’s global YouTube channel and Instagram.

Jinhong Kim, Executive Vice President and Head of LG Electronics’ Global Marketing Center, said, “We are pleased to have communicated with the MZ generation through music and released a great song. We hope this track, made with passion, will empower many young people.”

This content was produced with the assistance of AI translation services.