HiteJinro 'Terra' Acts as Official Beer Partner of Michelin Guide Seoul

[Asia Economy Reporter Choi Saeng-hye] HiteJinro announced on the 6th that Terra and the Michelin Guide Seoul have signed an official partnership for the second consecutive year and will continue brand activities to promote diverse domestic gourmet culture. Terra is the only domestic beer brand to have signed an official partnership with the Michelin Guide Seoul, and this is the first time the partnership has been signed for two consecutive years.

A representative from the Michelin Guide Seoul said, "We selected Terra as the official beer partner again this year following last year to propose a more enjoyable and new gourmet culture to domestic consumers through various activities with Terra, which embodies differentiated product value. We look forward to the two brands coming together to create a more vibrant gourmet culture."

HiteJinro's Terra signed the official partnership last year and has introduced various gourmet cultures to the public by producing content themed around gourmet culture with Michelin Guide Seoul 2020 1-star restaurant 'Offre' and Bib Gourmand 'Geum Dwaeji Sikdang,' starting with participation in the 2019 Michelin Guide Gourmet Fair.

This year, Terra plans to participate in the 'Michelin Guide Seoul 2021 Publication Event' hosted by Michelin Guide Seoul on the 19th, as well as engage in various collaborative activities such as ▲Michelin Food Festival, ▲Gourmet Culture Festival, and ▲collaborative content production with chefs selected for Michelin Guide Seoul 2021.

This content was produced with the assistance of AI translation services.