Dong-Eui University LINC+ Project Group Connects New Interactive Value with Companies

Creating a Value-Oriented Industry-Academia Brand Through Innovation in the Industry-Academia Win-Win Platform

Dong-Eui University campus view.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Dong-Eui University (President Han Su-hwan) has proactively implemented educational innovation in preparation for the 4th Industrial Revolution. The university set its direction with the belief that nurturing ‘innovative talents’ to lead the ‘future industry’ is the only path forward.

It poured a large budget into this path. Selected for the Ministry of Education’s PRIME Project (Leading University for Industry-University Cooperation) large-scale type in 2016, it invested 45 billion KRW over three years, and after being selected for the LINC+ Project (Leading University for Customized Industry-University Cooperation) in 2017, it invested 21.2 billion KRW over five years.

By introducing a collaborative education system emphasizing convergence and fusion, and reorganizing colleges and academic structures, it strengthened its position as a regional university at the forefront of the 4th Industrial Revolution.

Based on these changes and innovations, it was selected as an autonomous improvement university in the 2018 Ministry of Education’s Basic University Competency Diagnosis Evaluation, earning the reputation as a leading university for educational innovation for the future era of the region.

At the core of this foundation was a project group that established ‘innovative majors.’

Through the Dong-Eui University LINC+ Project Group (Director Lee Im-geon), a new wind was stirred in the local community. The ‘enterprise’ sector is cited first as an example of university innovation by the Dong-Eui University LINC+ Project Group.

The Dong-Eui University LINC+ Project Group is creating a value-oriented future for universities and companies based on an innovative industry-academia win-win platform.

Through the advancement of industry-academia cooperation projects, a solid industry-academia cooperation system focused on strategic networking with companies is being realized.

Dong-Eui University is concentrating all its capabilities to generate various achievements such as technology development, technology transfer commercialization, and product advancement for companies. Recently, it has been leading the creation of new industry-academia cooperation cases by strengthening networks with social economy enterprises and corporate branding projects.

Since last year, the Dong-Eui University LINC+ Project Group has been expanding collaboration with local companies through continuous linkage projects with social economy enterprises.

It has signed business agreements with various social economy enterprises active in the region and strategically operated sector-specific social economy enterprise linkage programs such as cultural and artistic education programs for culturally marginalized areas, training for local activists, programs for understanding and developing local community capabilities, maker education, and special lectures on social enterprise startups.

Separately from cooperation projects with general industries, it is expanding networks with social economy enterprises and creating an industry-academia cooperation model centered on the social economy sector.

With the recent formation of the Social Economy University Council and the growing need for nurturing social economy talents, Dong-Eui University plans to continuously promote linkage projects related to regional regeneration, economic revitalization, and job creation in the future.

Dong-Eui University also continuously operates projects for mutual cooperation with local companies. The Dong-Eui University LINC+ Project Group runs branding support projects that assist local companies with product design and promotional consulting by utilizing the university’s internal infrastructure and capabilities.

The 'Ballak' product from the brand 'Elgani,' developed through interactive collaboration with Dong-Eui University.

The productization of ‘Balac’ brand by Elgani Co., Ltd. is an excellent example. Elgani Co., Ltd. participated in the Dong-Eui University LINC+ Project Group’s corporate branding support project and received customized support to enhance the product identity (BI), design improvements, and product development consulting processes, thereby increasing the marketability and competitiveness of the health device brand ‘Balac.’

Dong-Eui University supported Elgani Co., Ltd. with logo design and package design production, 3D printing and engraving of the logo, exhibition logo design, thermal imaging product testing support, promotional brochure production, and production of product exhibition and viral videos.

Through this process, seven products including detachable low-frequency foot pads, abdominal massagers, small pads, large pads, wrist braces, and knee protectors were registered and produced.

The brand products developed through the mutual cooperation between Dong-Eui University and this company are being sold through online shopping malls and home shopping broadcasts, increasing market value through various distribution channels.

Dong-Eui University realized university self-reliance and corporate contribution through cooperation projects focused on win-win with companies, while the company achieved core results such as increased product sales.

Director Im Geon Lee of Dong-Eui University LINC+ Project Group.

Lee Im-geon, Director of the Dong-Eui University LINC+ Project Group, said, “We are visualizing a more advanced industry-academia community cooperation network by operating a sustainable and mutually growing industry-academia system that improves the one-sided industry-academia relationship.”

“We plan to create an ideal model that simultaneously pursues regional economic and social value by expanding linkage projects with social economy enterprises, including the high value-added transformation of the main industries in the southeastern region.”

This is the word of the head of the Dong-Eui University LINC+ Project Group, who is directing the creative encounter between the university, a repository of academic knowledge and technology, and companies engaged in survival ‘battles’ on the industrial front.

This content was produced with the assistance of AI translation services.