Chairman Chung Eui-sun Joins 'Flower Bucket Challenge'... Names Lee Dong-gook as Next Participant

[Asia Economy Reporter Kiho Sung] Chung Euisun, Chairman of Hyundai Motor Group, participated in the 'Flower Bucket Challenge' to support flower farmers struggling due to the COVID-19 pandemic.

On the 5th, Chairman Chung announced through Hyundai Motor Group's official social network service (SNS) that he delivered air-purifying plants to 145 child protection agencies and shelters nationwide.

The 'Flower Bucket Challenge' is a public campaign aimed at helping domestic flower farmers who have been affected by the cancellation of various events due to COVID-19. It operates as a relay, where the nominated person recommends the next participant. Chairman Chung joined the campaign last month upon the recommendation of Cho Hyun-sang, CEO of Hyosung Group.

Through the Group's SNS channel, Chairman Chung said, “There is a large flower market near our office building. I have been saddened to see fewer customers than before,” and added, “I am truly pleased to join the meaningful 'Flower Bucket Challenge' relay to support flower farmers.”

He continued, “Although social awareness of child abuse has increased significantly, the number of children suffering from abuse continues to rise every year,” and said, “I hope this small effort will be a source of strength for the officials working on the ground and the children.” Hyundai Motor Group has been supporting child protection agencies with vehicle and maintenance services since 2013, starting with the 'Support for Safe Shelters for Abused Children' initiative.

Meanwhile, Chairman Chung recommended retired player Lee Dong-gook from Jeonbuk Hyundai as the next participant in the Flower Bucket Challenge on the 1st.

This content was produced with the assistance of AI translation services.