Lotte Department Store Gwangju Opens Premium Food Hall 'Food Avenue' with Renovated Food Section

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch (Manager Na Yeon) is unveiling its newly renovated food hall to customers after a two-month renovation.

On the 4th, Lotte Department Store Gwangju Branch announced that it will reopen the 1,750㎡ food store, which underwent the first phase of renovation within the entire basement level 1 food hall area.

The food hall, undergoing a full renovation for the first time in 11 years since 2009, will be newly upgraded as "Food Avenue."

Food Avenue is a premium food hall operated by Lotte Department Store, featuring upscale interior and displays, and is the fourth such food hall introduced nationwide at Lotte Department Stores.

Lotte Department Store Gwangju Branch's Food Avenue is being renewed by upgrading the supermarket, introducing premium specialty zones, and attracting a large number of popular F&B stores favored by customers. Among these, the supermarket, local food specialty zone, and eco-friendly specialty store Orga are opening first to customers.

First, the supermarket actively reflects changing consumer trends.

The global grocery section, selling various food products from the United States, Europe, Asia, and other parts of the world, has been significantly expanded, increasing from about 150 items to 450 items, offering a total of approximately 600 new products.

Additionally, various items from Saenghwal Gongjakso, a lifestyle goods brand popular in online markets, are being introduced offline for the first time, and a pet supplies store has been newly introduced in line with the era of 10 million pet owners.

To expand the sales channels for local agricultural products, various representative local specialties are also being showcased.

For the first time in the industry, a local food direct store in the form of a specialty zone is introduced, providing fresh local food harvested the same day from farms in Hwasun County with a 100% producer real-name system to consumers daily.

Products such as Boseong Nokdon, pork raised on green tea leaves from Boseong, Jeollanam-do, and Jangsu Hanwoo, cattle raised in the clean area of Jangsu, Jeonbuk, are newly introduced.

Along with this, the eco-friendly specialty store Orga has expanded its area by about 25% compared to before, offering eco-friendly agricultural products and processed foods, and the premium fruit store provides a service where customers can select desired fruits to be sold as fresh fruit juice or cut fruit pieces.

As the food hall operates as Food Avenue, differentiated services never experienced before are also being offered.

Customers who purchase fresh, processed, or daily necessities worth more than 30,000 KRW on the same day at Food Avenue will receive free same-day delivery service within a 3 km radius near the department store.

All paper show cards in the store have been removed, and electronic show cards and LCDs using cutting-edge communication technology have been installed, allowing easy access to product and price information.

To commemorate the first phase of Food Avenue's renovation opening, Lotte Department Store Gwangju Branch will give eco-friendly shopping bags to food purchasers until the 8th, and tissue boxes to customers who purchase food worth more than 50,000 KRW on a first-come, first-served basis. Customers who purchase food worth 100,000 KRW or 200,000 KRW or more using Lotte Card or L.Point Card will receive Lotte gift certificates worth about 5% and a 5,000 KRW discount coupon for the food court.

Na Yeon, manager of Lotte Department Store Gwangju Branch, stated, "We plan to present the best premium food hall by composing fresh local food, global grocery, and trendy F&B," and added, "Through Food Avenue, Lotte Department Store's premium food hall, we will provide the best service to become the region's representative food hall."

Meanwhile, Lotte Department Store Gwangju Branch will proceed with the second phase of food hall renovation starting from the 5th, and plans to newly introduce trendy F&B stores and various local restaurants to customers by January next year.

This content was produced with the assistance of AI translation services.