Tourism Organization Produces Korean Promotional Video with Domestic and Foreign Influencers

Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heung-soon] The Korea Tourism Organization is launching video productions and global promotions utilizing power influencers.

According to the Tourism Organization on the 4th, the videos vary, including vlogs, virtual reality, and live broadcasts using power influencers residing in Korea from different overseas regions (Greater China, Japan, Americas, Asia-Middle East). Starting with the video of Thai YouTuber 'Hype Rae' released on this day, a total of 20 videos produced by the end of the year will be distributed through each influencer's channel, the organization's foreign language promotional website, and overseas branch channels.

In the videos targeting the Greater China region, Hallyu star actress Lee Da-hae introduces new tourist attractions in Seoul and healing travel courses in Jeju Island under the theme of "A Preview of the New Korea." Additionally, YouTubers 'Higher Day' (Taiwan) and 'Kimchi Pat' (Hong Kong) introduce pilgrimage tours to Hallyu star spots, featuring favorite restaurants of K-pop stars, music video filming locations, and hidden tourist spots in Busan less known to foreigners.

For the Japanese audience, YouTuber 'Kagawa Yuu,' who is active as a dancer in Korea, visits Seoul's social network service (SNS) hot places under the theme of "A Korean Virtual Trip Searching for Emotional Photos."

Furthermore, Southeast Asian country specialist YouTubers 'Blimey' (Malaysia) and 'Hype Rae' (Thailand) introduce hidden tourist spots in Incheon Ganghwa, Jeju, and Busan in various forms such as virtual reality. In the Americas region, YouTubers 'Adrian Hill' (USA) and 'Love Korea' (Russia) experience the history and culture of major tourist destinations such as Gangneung, Gyeongju, Jeonju, and Jeju using bicycles and rental cars.

Hwang Seung-hyun, Director of International Tourism at the Korea Tourism Organization, said, "We will turn the crisis into an opportunity by timely discovering and implementing effective projects at this point and continuously promoting projects to secure the tourism market after COVID-19."

This content was produced with the assistance of AI translation services.