The Completely Changed 'All New Rexton' Launch... A 'Decisive Comeback' with Lim Young-woong

[Asia Economy Reporter Kiho Sung] SsangYong Motor's New Rexton (All New Rexton) officially made its market debut on the 4th through the industry's first 'All New Rexton Online Showcase X Lim Young-woong.' The All New Rexton, completely revamped with new exterior and interior designs, a new powertrain, advanced driving safety assistance systems, and Korea's top-level connected car services, is showing a changed image from launch to promotion by employing a double casting model.

On the same day, SsangYong Motor broadcast the new song release collaboration 'All New Rexton Online Showcase X Lim Young-woong' through its official YouTube channel and Naver Auto page. The new song was titled 'HERO.' It was completed through a joint effort between SsangYong Motor and Lim Young-woong, used as the brand song for the All New Rexton, and is available on various music streaming platforms.

This event, conducted while communicating with 150 panelists selected through applications on the music platform Melon, was hosted by announcer Hyesung Lee. Singer Lim Young-woong, former national team goalkeeper Byungji Kim, and race car driver Juwon Seo appeared to share the charm of the All New Rexton based on their direct test drive experiences. Along with this, TV commercials featuring actor couple Sungwoong Park and Eunjeong Shin, as well as viral videos, were simultaneously released.

The All New Rexton emphasizes the proud presence of a traditional sports utility vehicle (SUV) and urban sophistication. The design features a layered structure creating a three-dimensional effect with elements such as the radiator grille and dual projection type Full LED headlamps. The side design includes dedicated wheel arches and door garnish for 'The Black' model and 20-inch sputtering black wheels.

Inside, a quilting pattern is applied to the seats and door trims as part of the interior, and the 4-spoke type steering wheel, reflecting the style of a traditional SUV, features double diamond stitching and a D-cut for a sporty edge. The overhead console adds style and convenience with a new high-gloss material design and touch switches.

The second-row seats have increased base and bolster (side parts wrapping the shoulders) sizes and adjustable height to improve seating comfort. The backrest reclines up to 139 degrees (the largest among domestic SUVs), providing top-level comfort. The basic cargo space of 784 liters (VDA standard), far superior to mid-size SUVs, can store up to four golf bags horizontally, and expands to 1,977 liters when the second row is folded.

The powertrain achieves both performance and fuel efficiency improvements. The engine, with a maximum output of 202 horsepower and maximum torque of 45.0 kg·m, has increased by 15 horsepower and 2.0 kg·m respectively. The maximum torque range is 1,600 to 2,600 rpm, allowing ample torque in the most commonly used daily driving range. Fuel efficiency improved by about 10% to 11.6 km/l based on combined mileage.

The newly applied 8-speed automatic transmission paired with the power-up engine is more multi-geared than the previous 7-speed transmission, improving efficiency. It also offers smoother shifting, enhanced quietness, and maintains efficient RPM during driving with a wide gear ratio range. Additionally, SsangYong Motor adopted the lever-type electronic shift system and rack-type (R-EPS) steering system for the first time.

Advanced driving safety assistance systems called Deep Control were also applied, including Trailer Sway Control that detects trailer movement to control driving force and brakes, and Intelligent Adaptive Cruise Control (IACC), an active driving safety assistance technology.

Along with these, lane change warning (LCWS) that warns twice, safe speed control (SSA) linked with navigation for highways and expressways, rear cross-traffic alert (RCTA) that applies emergency braking to prevent collisions when detecting approaching objects from the rear side, and occupant safety exit warning (SEW) to prevent accidents when exiting the vehicle were applied.

Furthermore, from the entry model, advanced safety features such as emergency braking assist (AEB), lane keeping assist (LKA), front vehicle start warning (FVSW), driver attention warning (DAW), safe distance warning (SDW), and smart high beam (SHB) are applied as standard.

Alongside, a special model themed with black color symbolizing the premium model, 'The Black,' is introduced. It features Space Black exterior color, exclusive radiator grille, 20-inch black wheels, wheel arches and door garnish, suede interior, and is a full-option model equipped with high-end convenience features including 4Tronic and Infinity audio.

The newly launched All New Rexton's selling price is set at mid-size SUV levels for regular trims: ▲Luxury at 36.95 million KRW ▲Prestige at 41.75 million KRW, and the special model ▲The Black at 49.75 million KRW.

This content was produced with the assistance of AI translation services.