GS25 Launches Collaborative Products with Jinju Ham Cheonhajangsa Brand

‘Cheonhajangsa’ X ‘Saengsaeng Tone-up’, ‘Cheonhajangsa X Energy Bar’ Unveiled

[Asia Economy Reporter Lim Hye-seon] GS25 has launched unique collaboration products ‘Cheonhajangsa X Saengsaeng Tone-up’ and ‘Cheonhajangsa X Energy Bar’ in partnership with the long-standing brand Jinju Ham’s ‘Cheonhajangsa,’ which has a 35-year history.

GS25, a convenience store operated by GS Retail, announced on the 4th that starting from the 5th of this month, it will introduce unique products that combine the identity of the 35-year-old brand ‘Cheonhajangsa,’ including its colors and design, with Dongwha Pharmaceutical’s ‘Saengsaeng Tone’ and Lotte Confectionery’s ‘Energy Bar.’

‘Cheonhajangsa’ is a representative Korean snack sausage brand that has led the snack sausage market for 35 years since Jinju Ham first applied its design to snack sausage products in 1985.

The development of this ‘Cheonhajangsa’ collaboration product began when GS25’s beverage MD Lee Dong-hoon proposed the idea to Jinju Ham. He suggested product development, believing that the logo symbolizing the strength of the familiar ‘Cheonhajangsa’ brand and the image of familiarity from its long tradition would create a synergy effect with related products. This ultimately led to the development of energy drinks and energy bar products associated with strength and nutrition.

GS25 expects that customers will experience fun, nostalgia, and freshness together by purchasing these unique products combined with the familiar brand ‘Cheonhajangsa,’ which has grown loved by customers over a long period. Recently, sales of collaboration products have been on the rise. According to GS25 sales data, recently released collaboration products have shown higher sales growth rates compared to products in the same category. For example, the Pig Bar Pepero, released on the 12th of last month, sold more than 36% higher than regular Pepero products in the past week. The ‘Miwon Salted Popcorn,’ launched in collaboration with ‘Miwon Salt’ on the 2nd of last month, has shown about six times sales growth in the recent week compared to its initial launch period.

‘Cheonhajangsa X Saengsaeng Tone-up’ is a product combining traditional brands. Cheonhajangsa has 35 years of history, and Dongwha Pharmaceutical’s Saengsaeng Tone has 24 years, totaling 59 years of tradition. Saengsaeng Tone is a mixed drink containing taurine and three types of vitamins that add vitality. The launched product has enhanced glucose compared to the existing product. The price is 800 won. To celebrate the launch, a 1+1 event will be held throughout this month.

‘Cheonhajangsa X Ultra Protein Bar’ and ‘Cheonhajangsa X Ultra Energy Bar’ are launched in collaboration with Lotte Confectionery. The Ultra Protein Bar is a meal replacement snack product containing various nutrients and high protein equivalent to two glasses of milk or half a chicken breast, while the Ultra Energy Bar is an energy supplement product composed of 51% raw ingredients such as nuts and fruits along with various basic nutrients. The price is 1,200 won each. A 2+1 event will be held until next month.

This content was produced with the assistance of AI translation services.