Jongno-gu Ranks First Overall in Administrative Service Quality Survey Among Seoul, Incheon, and Gyeonggi Local Governments

Pyojunhyup Conducts 2020 KS-SQI Service Quality Survey for Local Governments in Seoul, Incheon, and Gyeonggi

[Asia Economy Reporter Kim Cheol-hyun] The Korea Standards Association (President Lee Sang-jin) announced on the 3rd that Jongno-gu ranked first overall in the administrative service quality survey of local governments in Seoul, Incheon, and Gyeonggi conducted over three months from August to October. The survey covered administrative services of a total of 47 basic local governments, including 25 autonomous districts in Seoul, 6 autonomous districts in Incheon with populations over 300,000, and 16 cities in Gyeonggi Province with populations over 300,000. Using the Korea Service Quality Index (KS-SQI) public sector model, the survey targeted male and female customers in their 20s to 50s who had used administrative services in the respective areas at least once in the past six months. The survey was conducted via internet panels with 300 respondents per local government in Seoul and Gyeonggi, and 200 respondents per district in Incheon.

The survey results showed an average score of 68.7 for the 25 autonomous districts in Seoul, 65.0 for the 6 districts in Incheon with populations over 300,000, and 64.7 for the 16 cities in Gyeonggi with populations over 300,000. Comparing the service quality levels of the three local governments, Seoul scored 3.7 points higher than Incheon and 4.0 points higher than Gyeonggi. Seongnam-si, which received the highest score in Gyeonggi, scored 68.8 points, ranking approximately 11th compared to Seoul’s districts. Yeonsu-gu, which scored the highest in Incheon with 67.6 points, showed a service quality gap equivalent to about 20th place among Seoul’s districts.

Jongno-gu in Seoul scored 71.5 points, securing first place for two consecutive years following last year’s survey. It received the highest score among all local governments, including the 25 districts of Seoul as well as Incheon and Gyeonggi. Following Jongno-gu were Yeongdeungpo-gu, Yangcheon-gu, Songpa-gu, Seongdong-gu, and Gangseo-gu in order of high scores. The top-ranked Jongno-gu received high evaluations compared to other districts in terms of publicness, proactiveness, reliability, accessibility, convenience, and comfort & aesthetics.

In Gyeonggi Province, Seongnam-si received the highest score of 68.8 points among the 16 cities surveyed. It was followed by Ansan-si, Yongin-si, Anyang-si, Namyangju-si, and Bucheon-si. Seongnam-si was highly rated compared to other cities in all dimensions including core services, publicness, kindness & personalization, proactiveness, reliability, appropriateness, accessibility, convenience, and comfort & aesthetics. Incheon, surveyed for the first time this year, rated Yeonsu-gu highest with 67.6 points among its 6 districts. It was followed by Gyeyang-gu, Namdong-gu, Bupyeong-gu, Seo-gu, and Michuhol-gu.

When asked about the policy areas that each local government should prioritize, the common highest response across the three surveyed cities and provinces was the "economy (jobs)" sector. 22.9% of Seoul residents, 28.2% of Incheon residents, and 27.6% of Gyeonggi residents selected this sector. Lee Sang-jin, President of the Korea Standards Association, stated, "Compared to last year, the service quality gap between Seoul and Gyeonggi narrowed from 6.6 points to 3.7 points, showing significant changes within a year, but the distribution of top-ranking local governments, including the first place, generally remained stable."

This content was produced with the assistance of AI translation services.