Hanwha Hotels & Resorts Launches Premium Meal Kit '63 Dining Kit'

63 Restaurant Lamb Chop Steak
Generously Garnished... Chef Demonstration Video Included

Hanwha Hotels & Resorts announced on the 3rd that it will launch the '63 Dining Kit,' a menu directly curated by Korea's master chefs from 63 Restaurant, in collaboration with Fresh Easy, allowing customers to enjoy it at home. Photo by Seok Moon, CEO of Hanwha Hotels & Resorts, demonstrating the 63 Dining Kit.

[Asia Economy Reporter Cha Min-young] Hanwha Hotels & Resorts announced on the 3rd that it will launch the ‘63 Dining Kit,’ which allows customers to enjoy menus directly curated by Korea’s culinary masters from 63 Restaurant at home, in collaboration with Fresh Easy, a company specializing in Home Meal Replacement (HMR).

The three types of 63 Dining Kits will be unveiled on the Fresh Easy website on the 6th, with pre-orders accepted until the 5th. Pre-orders offer discounts of up to 23%.

The 63 Dining Kit is a premium meal kit that contains the same high-quality ingredients used at 63 Restaurant, combined with the stories of Korea’s culinary masters. It includes not only the main ingredients and sauces but also garnishes (items added to enhance the appearance of the dish) so that customers can plate the meal like a professional chef. A chef’s demonstration video is also provided, and in line with eco-friendly consumption trends, the product packaging is made of paper.

The first series of dining kits consists of three menu options. The first menu, Lamb Rib Steak, includes shoulder rack lamb from New Zealand under six months old, French Isigny butter, and seasoning ingredients such as rosemary. It also comes with cranberry & whole grain mustard sauce and a total of seven types of garnishes that enhance the flavor of the dish. The price is 29,900 KRW for two servings. The second menu, Spicy Beef Hot Pot, is a special health food made with natural broth simmered from brisket without artificial sweeteners, premium beef, and Korean traditional chili oil made with ginger, green onions, and garlic, as well as perilla seed powder. The price is 19,900 KRW for two servings. The third menu, Seorak Dried Pollack Soup, is a popular dish at ‘Hanwha Resort Seorak,’ featuring premium dried pollack sourced from Korea’s top Yongdaeri dried pollack farm, special beef bone broth, and perilla oil, preserving the authentic soup flavor. The price is 14,900 KRW for two servings.

The company plans to actively promote experiential online-to-offline (O2O) business reflecting its leisure & service operation know-how, starting with this product, to prepare for the post-COVID-19 era.

A Hanwha Hotels & Resorts official said, “The biggest differentiating point of the 63 Dining Kit, launched in collaboration with Fresh Easy, the number one meal kit company, is that customers can cook while watching the chef’s demonstration video.” He added, “We will continue to introduce premium meal kit products designed so that customers can easily cook dishes that were previously only available by visiting 63 Restaurant, wherever they want.”

This content was produced with the assistance of AI translation services.