Public Shopping, 5th Anniversary Special Edition 'Gimpo Geumssal' Sale

Public Shopping TV Hanaro Mart Team Participated in Direct Cultivation of Gimpo Geumssal Rice. Photo by Public Shopping

[Asia Economy Reporter Moon Hyewon] Public Shopping announced on the 2nd that rice directly farmed by home shopping PDs and show hosts will be sold through broadcasts.

The product for sale is Gimpo Geumsal rice, cultivated in Gimpo by Jeong Seongchae, the third-generation representative of Byeokkot Farmer, who farmed the rice together with Public Shopping.

As a special edition for the 5th anniversary of Public Shopping's launch, 10kg + 10kg is sold for 70,900 KRW.

A Public Shopping official explained, "Until now, show hosts have visited production sites once to introduce products or add vividness, but this is the first time in home shopping history that home shopping staff have participated in the entire process from preparation to the final product."

Park Jeonghwan PD of the TV Hanaro Mart team, who directly participated in cultivation, said, "This project started to understand the hearts of farmers through rice cultivation, which is the basis of food," and added, "We will continue to strive to present broadcasts that can convey sincerity beyond just selling good products."

Meanwhile, on May 21 this year, the TV Hanaro Mart team sowed Chamdream, developed by the Gyeonggi-do Agricultural Research and Extension Services, in a clean area near the Military Demarcation Line in Gimpo, Gyeonggi-do. Chamdream is a new variety created by crossing native Korean rice varieties Jojungdo and Samgwang, characterized by very soft and sticky rice texture. Subsequently, they participated together in all stages of rice production, including weeding (July 2), fertilizing (July 28), water draining (September 18), and harvesting (October 12).

This content was produced with the assistance of AI translation services.