Yangcheon-gu Launches Youth 'Digital Supporters'... Supporting Local Store SNS Marketing

Launching 'Digital Supporters' Utilizing Youth Digital Skills to Revitalize Stagnant Local Businesses... Supporting Blog & SNS Marketing for Neighborhood Stores, Building Digital Infrastructure Including Public Delivery App & E-commerce Registration, Full-scale Youth Digital New Deal Begins

[Asia Economy Reporter Jongil Park] Yangcheon-gu (Mayor Kim Soo-young) announced that it has formed a digital supporters group composed of young people to revitalize the stagnant local commercial districts.

The ‘Digital Supporters’ are a youth business group that supports small business owners in the district to build a digital economic environment.

Recently, as the non-face-to-face transaction industry has expanded due to COVID-19, the roles of delivery apps, online market development, and digital marketing have become increasingly important. However, for most middle-aged business owners running small one- or two-person shops, approaching and using digital marketing is not easy, making it difficult to actively utilize these tools.

The district conceived the Digital Supporters project based on the idea that the digital technology capabilities of young people, who easily handle online tools through the internet and smartphones, would help local small business owners find new opportunities.

From the 7th to the 14th, ten people were initially selected through a local job project, and an additional ten will be selected in the future. Due to the nature of the project, young people familiar with digital technology environments are given priority in selection.

The supporters visit stores that request assistance to identify digital marketing needs, support SNS management activities such as blogs, and help with registering on public delivery apps and e-commerce platforms, thereby assisting in building customized digital environments.

Additionally, they play a role in delivering various government projects for small business owners, such as the ‘Digital New Deal’ policy, tailored to actual field conditions. They also plan to actively promote and guide the Zero Delivery Union, developed and distributed by Seoul City, to help small business owners concerned about the high fees of private delivery apps.

A young participant surnamed Lee said, “I returned to Korea during COVID-19 while living abroad and was looking for a job when I joined the supporters. Digital technology, which is familiar and easy for me, can help neighborhood stores, so I am excited.” He expressed his determination to create success stories by working as a team with other local youths.

Kim Soo-young, Mayor of Yangcheon-gu, who recently emphasized the role of local governments in the Digital New Deal policy, added, “The core value of the post-COVID, digital transformation era is digital inclusion. We look forward to the active role of young supporters who will help ensure that digital spaces are equally open to everyone. I hope their cases will become models that lead to regional coexistence.”

This content was produced with the assistance of AI translation services.