Kyobo Life Insurance Develops Brand for 'Contact Channel' in Untact Era

Building a Personal Brand for Financial Planners (FP)... Declaring the Slogan "A Reliable Ally by Your Side"

[Asia Economy Reporter Oh Hyung-gil] In the untact (non-face-to-face) era brought about by the novel coronavirus disease (COVID-19), while many companies are focusing on strengthening non-face-to-face channels using digital technology, Kyobo Life Insurance has developed an independent brand for contact (face-to-face) channels.

Kyobo Life Insurance announced on the 27th that it has established and entered the concretization stage of a personal brand system for financial planners (FPs), the representative contact channel of insurance companies.

The newly introduced FP brand embodies the will to maximize Kyobo Life Insurance FPs’ differentiated competitiveness through emotional touches at the closest point of contact with customers, where digital channels utilizing artificial intelligence (AI) and other technologies have limitations.

Kyobo Life Insurance FPs possess expertise and friendliness to provide customized services tailored to customers’ overall lives, and in the sense that the relationship extends beyond customer and consultant, the brand slogan was set as “A Reliable Ally.”

To this end, they are implementing ▲ provision of smart coverage analysis systems and smart insurance claim services ▲ strengthening of “Lifetime Reliable Service” prioritizing trust with customers ▲ launching a full subscription practice campaign ▲ supporting a network of over 13,000 Kyobo Life Insurance FPs and a long-term training system for new FPs.

A Kyobo Life Insurance official said, “The new FP brand reflects Kyobo Life Insurance’s sustainable management philosophy that emphasizes people over technology and creates humanistic values.”

Previously, Kyobo Life Insurance set the management policy of “Beyond survival, let’s move to Digital Kyobo” and is diversifying untact sales and customer recruitment channels that customers can access anytime and anywhere through various digital innovation technologies such as AI, big data, and robo-advisors, leading the industry.

Kyobo Life Insurance’s differentiated approach, which crosses between untact and contact, aligns with Chairman Shin Chang-jae’s emphasis on “ambidextrous talents equipped with both practical skills and digital capabilities.” Financial planners are also expected to streamline traditional face-to-face sales and actively engage in non-face-to-face sales such as mobile targeting younger customer groups.

Kyobo Life Insurance produced and provided free of charge to all FPs an industry-first kit with renewed brand designs such as sales forms to induce FP brand practice on-site and enhance a sense of belonging and professional image. In addition, rooftop advertisements in 23 cities nationwide and 28 office buildings will be replaced with versions applying the new brand within this year.

In the future, Kyobo Life Insurance plans to launch brand campaigns featuring FPs as actual protagonists using social network services (SNS) and sincerely convey the unique charm of Kyobo Life Insurance FPs through various media.

This content was produced with the assistance of AI translation services.