Ministry of Environment and Hyundai Department Store Operate Upcycling Popup Store... Selling Over 200 Products View original image

[Asia Economy Reporter Kim Bo-kyung] The Ministry of Environment is partnering with Hyundai Department Store to jointly operate an upcycling popup store called 'Ji·Gu·Jang (Market to Save the Earth)' with the theme of eco-friendliness.


This event will be held sequentially at four locations, starting with Hyundai Department Store Sinchon Branch (October 23?29), followed by Mokdong Branch (October 24?November 1), and Seongnam Pangyo Branch (November 6?12).


An online special promotion under the theme "A Second Chance for Discarded Items" will also be held on TheHyundai.com website.


In June, the Ministry of Environment and Hyundai Department Store showcased upcycled products from 41 companies to customers through Hyundai Department Store Pangyo Branch, Hmall, and TheHyundai.com. Building on the success of this first collaboration, this time the special exhibition has been expanded to four locations featuring 40 companies and over 200 products.


Participating companies include ▲ 'Earth Shop,' a zero-waste lifestyle brand replacing plastic ▲ 'Overlap,' which makes bags using discarded parachutes ▲ 'Decant,' offering vegan beauty mask packs made from upcycled wine byproducts ▲ '119 Leo,' which transforms used firefighter protective gear into bags, among various others.


Meanwhile, as part of the Green New Deal, the Ministry of Environment invested 4.5 billion KRW this year to foster the green new industry of upcycling. Over 110 upcycling companies have been selected to receive business funding for new product development, distribution and production advancement, promotion, and market expansion.



Kim Dong-gu, Director of the Green Transition Policy Bureau at the Ministry of Environment, stated, "We will actively promote various support measures so that the creative and innovative ideas of young people can lead to the birth of world-class upcycling luxury companies and the creation of high value-added environmental jobs.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing