Peugeot Launches '308 GT Pack' with Significantly Enhanced Marketability

[Asia Economy Reporter Kiho Sung] Peugeot announced on the 22nd the launch of the '2021 Peugeot 308 GT Pack,' which enhances product appeal by applying the 'Digital i-Cockpit.'

The Peugeot 308 is a model that has proven its product appeal by winning awards from 43 global organizations, including the 2014 European Car of the Year, thanks to its dynamic driving performance and stylish design unique to hatchbacks. In Korea, it was first released in June 2014, underwent a facelift in 2018, and is now newly introduced as the 2021 model with significantly enhanced product appeal.

The 2021 Peugeot 308 GT Pack returns with the application of the ‘Digital i-Cockpit,’ effectively displaying driving information on a 10-inch digital instrument cluster. Alcantara leather seats, previously available only on higher trims, are now standard, and the wheel size has been increased to 18 inches to further emphasize driving performance and a sporty atmosphere. Additionally, the ‘Vertigo Blue’ color has been added to expand consumer choices.

It also comes standard with features such as adaptive cruise control with stop function supporting speed and distance adjustment as well as stopping, lane keep assist (LKA), parking assist system, active safety brake, collision risk warning, high beam assist, blind spot warning system, speed limit recognition and recommended speed display, and driver attention alert.

The powertrain combines a 1.5-liter BlueHDi diesel engine with an EAT8 8-speed automatic transmission, delivering dynamic driving performance with a maximum output of 131 horsepower and peak torque of 30.61 kg·m. Fuel efficiency is rated at 15.1 km/l combined (16.3 km/l highway, 14.2 km/l city).

The price of the 2021 Peugeot 308 GT Pack is set at 34.9 million KRW, the same as the existing 308 GT Line.

This content was produced with the assistance of AI translation services.