Woowa Brothers and Gyeongsangnam-do Join Hands to Strengthen Competitiveness of Small Businesses

Supporting Small Business Market Expansion through Baemin Platform's Jeon-guk Byeolmi, Baemin Sanghoe, and Traditional Markets

On the 21st, at the 'Business Agreement (MOU) for Strengthening the Competitiveness of Small Business Owners' signing ceremony held at the Gyeongsangnam-do Provincial Government Office in Changwon-si, Gyeongnam, Kim Kyung-soo, Governor of Gyeongsangnam-do (left), and Kim Beom-jun, CEO of Woowa Brothers, are taking a commemorative photo.

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (Baemin), announced on the 22nd that it has signed a business agreement (MOU) with Gyeongsangnam-do to support small business owners.

On the 21st, both parties held a signing ceremony at the Gyeongsangnam-do Provincial Office in Changwon, Gyeongnam, attended by key figures including Kim Beom-jun, CEO of Woowa Brothers, and Kim Kyung-soo, Governor of Gyeongsangnam-do. They agreed to establish a mutual cooperation system to actively implement programs that help strengthen the competitiveness of local small business owners.

According to this business agreement, both parties will conduct the 'Visiting Baemin Academy,' an educational program for self-employed restaurant owners, in Changwon, Gyeongnam from November 26 to December 24. Through this program, store operation consulting such as ▲ sharing success stories of local merchants ▲ know-how on ingredient management ▲ customer service and marketing theory education will be provided.

The path to promoting sales of local merchants using the Baemin platform will also be opened. Plans include helping small business owners in the Gyeongnam region to develop sales channels and increase revenue by selling ingredients they produce through ▲ 'Jeon-guk Byeolmi,' a direct-from-farm platform for expanding sales channels for small business owners, and ▲ 'Baemin Sanghoe,' an online shopping mall specializing in food ingredients.

Additionally, both parties will support the entry of restaurants in traditional markets, which are not familiar with delivery services, into Baemin, thereby contributing to the creation of new customers for self-employed business owners in Gyeongnam.

Kim Beom-jun, CEO of Woowa Brothers, said, "We will continuously develop customized educational programs for the Gyeongnam region to strengthen the self-sustainability of small business owners and support the expansion of sales channels, maintaining a beneficial cooperative relationship with Gyeongsangnam-do. We hope this cooperation will serve as an opportunity for local small business owners to seek new opportunities and revitalize the regional economy."

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