Farmers Sigh Over COVID... Homeplus Hosts 'Chungnam Local Products Exhibition' for Win-Win Cooperation

[Asia Economy Reporter Cha Min-young] Homeplus announced on the 22nd that it will hold the ‘Chungnam Local Products Exhibition’ to support domestic farms and offer various fresh food products to consumers at more reasonable prices. The event will be held until the 28th at 140 Homeplus stores nationwide and through the online mall.

The event products consist of vegetable items from Chungcheongnam-do. Various mushrooms are featured, including Buyeo and Boryeong white mushrooms (1 pack 2,990 won), Cheonan Mushmaru mushrooms (2 packs 2,990 won), and Cheongyang shiitake mushrooms (1 pack 2,990 won). In addition, about 40 tons of Chungnam Dadagi cucumbers are prepared for sale at low prices, along with seasonal products such as Gongju and Cheongyang fresh chestnuts.

In particular, Homeplus introduces Chungcheongnam-do specialties and dishes using them through the entertainment program ‘Are You Brightening Your Daily Life?’ The food episode scheduled to air on the 22nd features Chef Lim Seong-geun, the winner of ‘Korean Food Battle 3,’ and cast members visiting major mushroom and cucumber farms in Chungcheongnam-do to experience the cultivation process and cook ‘Mushroom Bulgogi Hot Pot’ using the ingredients.

Among the ingredients used in the Mushroom Bulgogi Hot Pot, besides Chungnam specialties, other ingredients are also sold at Homeplus, including first-grade or higher Nonghyup Safe Hanwoo beef for soup and bulgogi, and four types of Homeplus Signature seafood broth packs, allowing viewers to purchase them more affordably and conveniently at Homeplus stores or online mall.

Hyun-gyu Lee, a buyer for the Homeplus vegetable team, said, “This event was prepared to coexist with farms in the Chungnam region, which are facing increasing difficulties due to COVID-19,” adding, “We will continue to expand such activities to help local communities and offer consumers high-quality products at reasonable prices.”

This content was produced with the assistance of AI translation services.