Samsung Electronics Enters Global Top 5 in Brand Value for the First Time Ever

Interbrand Ranks 5th in 'Global 100 Best Brands'

[Asia Economy Reporter Ki-min Lee] Samsung Electronics' brand value has entered the 'Global Top 5' for the first time since its founding and is the first among domestic companies to achieve this.

On the 20th, Samsung Electronics announced that its brand value reached an all-time high of $62.3 billion and ranked 5th for the first time in the 'Best Global Brands 100' announced by the global brand consulting firm Interbrand.

Interbrand evaluates brand value by comprehensively analyzing ▲a company's financial performance ▲the influence of the brand on customers' product purchasing decisions ▲brand competitiveness, among other factors.

Despite the uncertain business environment caused by the COVID-19 pandemic this year, Samsung Electronics recorded $62.3 billion (approximately 71 trillion KRW), a 2% increase from last year's $61.1 billion (about 69.647 trillion KRW), leaping into the 'Global Top 5' for the first time in three years since achieving 6th place in 2017. This is the first time a Korean company, other than American companies, has entered the 'Top 5.'

Samsung Electronics has entered the 'Top 5' for the first time ever amid the strong performance of IT companies this year, standing shoulder to shoulder with global brands such as Apple, Amazon, Microsoft, and Google.

Since Interbrand began evaluating brand value in 2000, Samsung Electronics' brand value has steadily grown from $5.2 billion (about 6 trillion KRW, 43rd place) to 12 times that amount over 20 years. Samsung Electronics first entered the top 10 in 2012 at 9th place, then rose to 6th in 2017, and achieved 5th place in 2020, continuously climbing the brand value rankings.

◆Samsung Electronics Receives High Praise for Launching Innovative Products, Leading Future Technologies, Responding to COVID-19, and Sustainable Management

The main factors contributing to Samsung Electronics' brand value increase include ▲the launch of innovative products such as Galaxy Z Flip, The Terrace, and BESPOKE ▲continuous investment in leading future technologies such as artificial intelligence (AI), 5G, and IoT.

Additionally, ▲various social contribution activities and campaigns in response to COVID-19 ▲company-wide expansion of sustainable management activities have been recognized as important values that enhance brand value.

To respond to the prolonged COVID-19 pandemic, Samsung Electronics donated necessary supplies and funds by country and carried out various support activities. The company also conducted campaigns with messages such as 'Smile Campaign' and 'Let's Overcome the Difficulties Caused by COVID-19 Together' through outdoor advertisements in places like Times Square in New York and Piccadilly Circus in London, as well as on social networking services (SNS), fostering empathy and communication with customers.

Moreover, under the corporate social responsibility (CSR) vision 'Together for the Future! Enabling People,' Samsung Electronics continuously operates various youth education programs such as 'Solve For Tomorrow,' 'Samsung Innovation Campus,' and 'Samsung Smart School.'

Lee Young-hee, Vice President and Head of Samsung Electronics' Global Marketing Center, said, "The 12-fold growth in Samsung Electronics' brand value compared to 2000 is thanks to the global customers' support for the Samsung Electronics brand," adding, "We will continue to strengthen our global status through sincere empathy and communication activities with global customers in the future."

Meanwhile, Samsung Electronics recently ranked first in 'World's Best Employers' selected by the U.S. economic magazine Forbes. Additionally, Samsung Electronics ranked 8th in the 'The World's Most Valuable Brands 2020' list selected by Forbes in July.

This content was produced with the assistance of AI translation services.