'Miraculous Recovery' Gyeonggi-do Corporation's Sales Growth... Online Up 300% Year-on-Year

Governor Lee Jae-myung: "Initially planned to abandon the project due to poor performance, but decided to continue as recent results have improved"

Gyeonggi Province Governor Lee Jae-myung is responding during the National Assembly's Public Administration and Security Committee's audit of Gyeonggi Province.

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Province Corporation, which was initially considering a business suspension, is undergoing a complete transformation by showing sales growth for two consecutive years.

Gyeonggi Province Corporation announced on the 20th that its cumulative sales as of September this year reached 11.5 billion KRW. Despite the impact of COVID-19, diversification of sales channels and online marketing conducted non-face-to-face were evaluated as effective.

In fact, more than half of the cumulative sales of 11.5 billion KRW, amounting to 6.1 billion KRW, came from online sales channels. Especially, online support project sales until September this year grew by 300% compared to the same period last year.

Gyeonggi Province Corporation’s performance was initially poor, and business suspension was considered.

On the 19th, Gyeonggi Province Governor Lee Jae-myung responded at the National Assembly’s Public Administration and Security Committee’s audit of Gyeonggi Province, saying, "In the case of Gyeonggi Province Corporation, business closure was considered due to poor performance, but recently the performance improved, so it was decided to continue the business."

Meanwhile, Gyeonggi Province Corporation is holding the "Gyeonggi Province Women’s Small and Medium Enterprises Online Exhibition," which gathers and sells excellent products from women-owned companies in the province, until the 25th of this month.

This exhibition is part of the "Gyeonggi Province Small and Medium Enterprises Online and Offline Sales Channel Support Project," hosted by Gyeonggi Province and entrusted to Gyeonggi Province Corporation to support sales channels for women-owned companies in the province.

About 30 women-owned small and medium enterprises in the province are participating, selling food, cosmetics, daily necessities, and more.

The products are sold through online channels such as 11st and 'eJenerdu,' a shopping specialist company for corporate welfare point malls.

In particular, on 11st, consumers can receive a 10% discount coupon from 11st and an additional 10% discount benefit from Gyeonggi Province Corporation when purchasing goods, which is expected to receive a high response from consumers.

This content was produced with the assistance of AI translation services.