Genesis Sponsors Vehicles for 'The CJ Cup' Four Consecutive Years

Support for 92 Vehicles Including G70, G80, and G90

Genesis has sponsored vehicles for the PGA Tour official event 'The CJ Cup Shadow Creek' for four consecutive years. (Photo by Genesis)

[Asia Economy Reporter Kim Ji-hee] Genesis has sponsored vehicles for the PGA Tour official tournament 'The CJ Cup Shadow Creek (The CJ Cup)' for four consecutive years.

Genesis announced on the 19th that it supported a total of 92 vehicles, including 80 G70s, 7 G80s, and 5 G90s, at 'The CJ Cup' held from the 16th to the 19th (local time) at Shadow Creek Golf Club in Las Vegas, USA. The sporty sedan G70, featuring luxurious design, dynamic driving performance, and excellent safety, was provided to all participating players for transportation during the tournament. The Genesis luxury flagship sport utility vehicle (SUV) GV80 was used as a prize for a hole-in-one on the 13th hole.

The CJ Cup is the first official PGA Tour tournament held annually in Jeju Island since 2017. This year, due to the impact of the novel coronavirus disease (COVID-19), it was held without spectators in the United States.

Through sponsorship rights negotiations between CJ and Genesis, Genesis secured four player recommendation rights, consistently providing participation opportunities to the Genesis Championship winner, the top three in Genesis points, and others. This year, fierce competition took place including players such as Kim Han-byeol, Lee Jae-kyung, Lee Tae-hee, Ham Jung-woo, two-time tournament winner Justin Thomas, and 2019 tournament winner Brooks Koepka. In this event, Jason Kokrak (USA) claimed the final victory.

A Genesis official stated, “We have successfully completed vehicle sponsorship for The CJ Cup, which features the world’s top players,” and added, “We will continue to enhance our luxury brand awareness through various sports marketing activities.”

This content was produced with the assistance of AI translation services.