Shinhan Bank Ranks No.1 in Korea Industrial Customer Satisfaction for 7 Consecutive Years

7 Consecutive Years Since 2014, 17th Cumulative 1st Place in Banking Industry
Ranked 1st in All Categories in 2020 Major Customer Satisfaction Survey

[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 15th that it was selected as the No. 1 company in the banking industry sector in the '2020 Korean Customer Satisfaction Index (KCSI)' organized by the Korea Management Association Consulting.

The 'Korean Customer Satisfaction Index' is a representative index that indicates the level of customer satisfaction with products and services in various industries in Korea. It has the longest history domestically and is recognized for its credibility.

In this year's survey, Shinhan Bank was highly evaluated for leading customer-centric practices by being the first in the banking sector to introduce the concept of 'Good Service,' differentiated from traditional customer satisfaction (CS), and strengthening financial consumer protection activities to establish a proper product sales culture.

With this award, Shinhan Bank has been ranked No. 1 in the banking industry sector for seven consecutive years since 2014, marking its 17th cumulative first-place award. Additionally, Shinhan Bank was recognized as the top bank chosen by customers by ranking first in major customer satisfaction surveys this year, including the Korea Service Quality Index (KS-SQI), Global Customer Satisfaction Index (GCSI), and Korean Industry Service Quality Index (KSQI).

A Shinhan Bank official said, "We are honored that our efforts to create Shinhan Bank's unique and differentiated 'Good Service,' which satisfies both customers and employees, have been recognized," adding, "We will continue to focus on customers rather than competitors and do our best to create differentiated customer value."

This content was produced with the assistance of AI translation services.