The New SPAT, Ranked 1st in the Korean Industry Customer Satisfaction Survey for Compact Passenger Cars

[Asia Economy Reporter Kiho Sung] Chevrolet announced on the 15th that The New Spark ranked first in the compact car category in the ‘2020 Korea Customer Satisfaction Index (KCS)’ survey, achieving the number one customer satisfaction position for six consecutive years.

The KCSI, organized by the Korea Management Association Consulting (KMAC), has been evaluating customer satisfaction levels for domestic industry products and services since 1992. In this year’s survey, Chevrolet The New Spark scored 86.0 out of 100 points.

Caesar Toledo, Vice President of Sales, Service, and Marketing at GM Korea, stated, “The New Spark has once again achieved first place in customer satisfaction following last year, proving that it is leading the domestic compact car market. Based on outstanding safety and quality beyond that of compact cars, we will continue to firmly establish its status as Korea’s representative compact car.”

In June, Chevrolet launched the 2021 model year The New Spark, enhancing style and product appeal. The ‘RedPick’ edition emphasized sportiness with a combination of black and red colors, and new exterior colors such as Wonderland Blue and Sunset Orange were introduced to showcase a distinctive style.

Meanwhile, Chevrolet is running the ‘October Autumn Festa with Chevrolet’ promotion throughout October. Through this promotion, customers can purchase the Spark using the Double Zero installment program for up to 60 months without any down payment or interest burden. Additionally, customers currently owning a compact car are eligible for an extra benefit of up to KRW 300,000 when purchasing a new vehicle.

This content was produced with the assistance of AI translation services.