What Are Classes Like in the COVID Era? 'Team Teaching' at Home, University, and Workplace

Three Professors Participate in Industry-Academia Cooperation + Living Lab + Team Teaching Popularity
Dongmyeong University Department of Advertising and Public Relations, Public Campaign Living Lab Class
Industry-Academia Convergence Cooperation wi

A scene from the 'Public Communication Campaign Living Lab' practical class currently underway at Dongmyung University.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Kim Yong-woo] This is a university class model that was unimaginable before ‘COVID-19.’ One professor teaches from home, another from the university, and yet another from their workplace, all conducting the same class simultaneously. Professors with different expertise in different locations coming together to teach is one of the educational scenes brought about by the ‘With COVID-19’ era.

Classes applying various innovative educational elements such as Living Lab, industry-academia convergence, and Team Teaching have been developed to deepen university education suitable for the COVID-19 era, attracting attention.

This is the ‘Public Communication Campaign_Living Lab’ jointly operated by the Department of Advertising and Public Relations at Dongmyung University (President Jeong Hong-seop) and the Busan Viewer Media Center.

Led by Professor Lee Jeong-gi of this university, 28 third-year major students divided into 8 teams are currently enrolled. It is a practical class where students prepare proposals on the theme of urban regeneration strategies and promotional plans to revitalize the economic and cultural aspects of the Busan area.

The students, organized into 8 teams, are preparing proposals for the regeneration of areas such as ▲Amidong Biseok Village, ▲Cheonghakdong Jonaegi Village, ▲Gijang Ilgwang-myeon Gwangsan Village, ▲Donggwang-dong Printing Alley, and ▲Jwacheon-dong Lacquer Village.

Some students are planning ▲activation plans for Geumjeongsanseong Makgeolli and ▲an information platform for guesthouses operated by the Urban Regeneration Center.

To write practical proposals, the students conducted interviews and surveys with hundreds of Busan citizens and held meetings with local government heads, including the mayor of Gijang County, Busan.

This so-called Living Lab class aims to have students solve local community problems by applying the theories learned at school.

The Department of Advertising and Public Relations at this university collaborated with the Busan Viewer Media Center, which has extensive experience in planning numerous public programs, to enhance the field relevance and depth of the ‘Public Communication Campaign_Living Lab’ class.

Currently, this class is conducted jointly with the Busan Viewer Media Center from planning and design to operation.

Wang Hyun-ho, team leader at the Busan Viewer Media Center, participates in the class every week, providing feedback on the practicality and feasibility that students might lack.

Dr. Hwang Woo-nyeom, a communication expert from Taiwan, one of the exemplary countries in urban regeneration, also participates as a mentor in this class.

This is a so-called team teaching course conducted by three professors together. Through this team teaching method, where three faculty members operate a single course, the diversity and depth of the class are enhanced.

Notably, this course, operated in the form of Living Lab and team teaching, is conducted as a real-time online class using Zoom.

Originally designed as an in-person class, it was converted to non-face-to-face due to COVID-19. For the class, the three professors connect online every Monday at 2 p.m. from different locations: Nam-gu Dongmyung University (Professor Lee Jeong-gi), Haeundae-gu Busan Viewer Media Center (Team Leader Wang Hyun-ho), and Saha-gu home (Dr. Hwang Woo-nyeom).

Students connected online present their prepared assignments in real time and receive feedback from the three professors.

Other student teams watching the presentations also provide opinions and contribute ideas for further development of the assignments.

Student interaction is high, with more than three voluntary comments made during each presentation.

Although it is an online class, the real-time format combined with industry-academia convergence and team teaching minimizes the drawbacks of online education among professors and students, and among students themselves.

Professor Lee Jeong-gi said, “Thanks to the cooperation of the Busan Viewer Media Center and Dr. Hwang Woo-nyeom, who assist the class for public interest without any compensation, the real-time online class is being conducted effectively.”

The final assignments of this class will be delivered to the project managers in charge, reviewed, and then utilized as actual urban regeneration ideas.

This content was produced with the assistance of AI translation services.