Casamia Launches Premium Line of Bestselling Sofa 'Campo'

Reflecting the Increasing Demand for Premium Furniture, Enhancing Flagship Products and Expanding Lineup

Casamia has launched a premium line of its best-selling sofa, 'Campo'.
[Photo by Casamia]

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand Casamia has newly launched two premium line sofas in the best-selling sofa 'Campo' series.

The Campo sofa is a modular cloud sofa released last year as Casamia pursued product upgrading to expand into the premium market. It quickly became a brand-representative bestseller by receiving great responses for its comfortable seating feeling as if sitting on a cloud and its modular function that allows customizable configurations. Following customer requests, the compact-sized 'Campo Slim' was also launched, continuing its popularity with simultaneous temporary sell-outs both online and offline, serving as a sales driver for Casamia.

Building on the popularity of the Campo sofa, Casamia is introducing two upgraded premium Campo models, 'Campo Lux' and 'Campo Suite,' featuring enhanced materials and units for even greater comfort and more diverse combinations.

This is expected to receive as positive customer responses as the existing Campo series, in line with the recent trend of increased demand for premium furniture with more convenient and comfortable usability and high-quality materials as people spend more time at home.

Campo Lux and Campo Suite apply 100% linen premium fabric to the entire front of the sofa, offering a classic atmosphere along with a soft and pleasant touch. Additionally, Campo Suite adds a corner cube that was not previously available, enabling various layouts such as L-shape and U-shape. This diverse combination beyond the typical linear structure allows more practical use of large spaces, which is expected to meet the demands and satisfaction of customers with large-sized homes. Campo Lux is filled with 100% goose (feather + down) filling, providing excellent resilience and warmth.

The two new premium Campo sofas can be found at Casamia department store outlets and flagship stores such as the Apgujeong branch.

Meanwhile, Casamia is strengthening its position in the premium living market by continuously expanding its premium product lineup, including the launch of the premium Campo sofa models.

In particular, since the end of last September, Casamia has been carefully selecting and presenting a new overseas furniture collection under the name 'Casamia Selects.' The first collection includes popular living furniture from Denmark's Innovation Living, Italy's Corium, and Point House, available at major stores including the Apgujeong branch and on Good.com. In addition, plans are underway for overseas designer collaboration collections introduced since last year, and the categories and items of existing premium collections such as La Maison will continue to expand.

Yoo Hyung-ho, head of Casamia's sales strategy team, said, "Reflecting the growing consumer interest in premium home furnishing products due to prolonged home-staying, we have expanded the product lineup of the best-selling Campo series, which has been consistently loved. We plan to focus on enhancing product competitiveness continuously to raise brand value and secure new customers."

This content was produced with the assistance of AI translation services.