Starting Care in Your 20s... H&B Hair Loss & Scalp Shampoo Sales Up 46%

Olive Young Analysis Based on Data Since the Beginning of the Year

[Asia Economy Reporter Cha Min-young] Women in their 20s have emerged as a new key customer group in the hair loss market. This is because the number of people complaining about hair loss due to stress and external environmental factors has increased, and the demand for scalp care, similar to facial skin care, has grown.

CJ Olive Young announced on the 15th that, based on sales analysis from January 1 to October 14, sales of hair loss and scalp care shampoos increased by 46% compared to last year. This far exceeds the overall shampoo sales growth of 13%. In contrast, sales of damaged hair care and general cleansing shampoos increased by single digits. Women in their 20s accounted for the highest proportion of hair loss care product sales at 31%, followed by women in their 30s and 40s at 29% and 15%, respectively.

By individual product, this year, 15 hair loss and scalp care products ranked within the top 50 popular hair cleansing products, an increase from 10 products last year. The top-selling product by sales was the representative hair loss care product, 'Dr. For Hair Poligen Shampoo.'

CJ Olive Young has nearly doubled the number of hair loss care products this year compared to last year, focusing on the young hair loss market. Reflecting the demand from women in their 20s who want to manage their scalp and prevent hair loss in advance, the proportion of scalp products within the hair product category increased from 16% in 2018 to 20% this year.

They will also run the ‘ScalpScalpSkin’ campaign until November 30. The plan is to nurture product lines related to hair loss prevention and scalp care so that consumers can find and use products suitable for their scalp, just like skin care. They will introduce scalp care-exclusive brush brands that can create product synergy and new product lines such as 'scalp tonic' (products sprayed on the scalp without rinsing and massaged in). They will also offer curation (recommendations) for scalp balance, soothing, volume, and nutrition. Scalp care know-how videos are available on Olive Young’s official Instagram.

A CJ Olive Young official said, "As the age of hair loss care purchasers is getting younger, we have launched a campaign covering overall scalp care to manage hair health more fundamentally. Starting with this campaign, we will expand the perception that 'the scalp is also skin' and actively lead the growth of the young hair loss and scalp care market."

Meanwhile, CJ Olive Young is offering discounts on about 30 popular products from major hair loss and scalp care brands until the 31st. These include scalp scalers that remove scalp keratin, shampoos, and other products for scalp health and hair loss prevention.

This content was produced with the assistance of AI translation services.