[Smart Finance Awards] Daishin Securities, Industry's First AI Utilization... 24-Hour Customer Consultation Service

MTS Technology Division Excellence Award

Daishin Securities' mobile trading system (MTS) 'Creon (CREON)', which won the Best Technology Award, is a service that provides a trading system optimized for online stock trading based on Daishin's unparalleled IT technology. It has optimized only the key features of Daishin Securities' home trading system (HTS) 'Cybos' for mobile use.

Through Creon, customers can trade financial products such as subscription, bonds (on-market, off-market, promissory notes), enabling them to manage their comprehensive assets independently. Recently, reflecting customer interest and trends, it introduced a robo-advisor service and opened an integrated REITs financial service that allows users not only to view investment information on REITs products but also to easily utilize them for investment.

With just the Creon app, it is possible to trade all domestic products as well as overseas futures and foreign stocks. Recently, customer-friendly services such as the US stock KRW order service and market opening notification service have been continuously developed and provided. As the first in the industry to utilize artificial intelligence, it launched the 'Benjamin' service, which enables 24-hour customer consultation, and further developed it to offer the asset management service called 'Robot Benjamin'.

Starting with basic business responses and everyday conversations, the Benjamin service has grown to the extent that it recommends financial products on its own and diagnoses the current status of stocks using artificial intelligence. Recently, it has undergone a renewal including design optimization, function integration and process simplification, easy and fast menu selection, and strengthening of overseas stock services, striving to reflect customer demands in real time.

This content was produced with the assistance of AI translation services.