Bodyfriend Wins '2020 Brand of the Year Award' for 8 Consecutive Years

Highly Rated for 3 Major R&D Organizations and 5 Years Free AS Service

Bodyfriend announced on the 14th that it has won the Grand Prize in the massage chair category for the 8th consecutive year at the '2020 Brand of the Year Awards' hosted by the Korea Consumer Forum. Photo by Bodyfriend

[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 14th that it has won the Grand Prize in the massage chair category for 8 consecutive years at the ‘2020 Brand of the Year Awards’ hosted by the Korea Consumer Forum.

Now in its 18th year, the ‘Brand of the Year Awards’ selects and honors the best brands in each field annually through online voting and one-on-one telephone surveys. This year, with a record-breaking participation of over 550,000 consumers, Bodyfriend was selected as the number one brand in the massage chair category, marking its 8th consecutive win.

Bodyfriend was highly evaluated for enhancing the technological and design competitiveness of massage chairs, a healthcare product, centered on its three major research and development (R&D) organizations: the Technology Research Institute, Design Research Institute, and Medical R&D Center. In particular, the industry’s only Medical R&D Center employs dozens of specialized researchers, including specialists in orthopedics, neurology, internal medicine, psychiatry, and Korean rehabilitation medicine, who verify massage programs and health improvement effects through clinical trials while continuously developing new healthcare technologies.

Additionally, Bodyfriend operates a ‘5-Year Responsibility Program’ that provides free after-sales service (AS) for all products for five years. The company explained that various services, such as the ‘My Choice Rental Period Program,’ which allows customers to select the rental period according to their preference to reduce the initial cost burden when purchasing a massage chair, have contributed to improving customer satisfaction.

A Bodyfriend representative said, “We are grateful for the love of our customers who made us the number one massage chair brand for 8 consecutive years,” and added, “In the fiercely competitive massage chair market, we will not lose our original intention and will do our best to repay customers’ interest with innovative technology and services in the future.”

This content was produced with the assistance of AI translation services.