Samsung C&T 'Raemian' Ranked No.1 in Apartment Sector for 17 Consecutive Years

LG TV, Design Differentiation Battle
LotteRia Fast Food Industry No.1

Samsung C&T's 'Raemian' has ranked first in the National Brand Competitiveness Index (NBCI) in the apartment sector for 17 consecutive years. Since its launch in 2000 based on the brand philosophy of 'pride,' Raemian has led paradigm shifts in the South Korean housing industry. It continues to uphold its reputation as the top brand through innovative product development, leading residential services, and new marketing activities emphasizing communication with customers.

This competitiveness has also been proven in the sales market. Last year, it sold out its supply and has maintained a 'zero unsold units' record since 2015. This year, it continues to meet customers with excellent locations and innovative residential products and services in Seoul, Busan, and other areas. Additionally, Raemian introduced the country's first wearable device concept apartment access system called the 'Wearable One-Pass System' and, last year, became the first in the domestic construction industry to independently develop the 'Raemian IoT Platform,' which combines Internet of Things technology with residential systems.

Since the brand's launch, Raemian has focused on 'building trust with customers before move-in and minimizing inconvenience after move-in,' continuously improving quality and enhancing services. Programs such as supporting unit finishing management five months before move-in, conducting 'full inspections' where the construction status and quality inside units are self-checked from the customer's perspective, and 'pre-move-in inspections' where residents can verify the construction status of their apartments and report inconveniences are operated. A defect handling system is also activated after move-in.

LG TV

LG, which ranked first in the TV sector this year, continued its brand competitiveness growth through consistent efforts to differentiate itself by presenting not only the best product performance but also designs that provide new experiences and emotions customers had not felt before. In particular, LG is diversifying the strengths of OLED TVs. It continuously upgrades 'webOS,' its proprietary smart TV operating system, to enhance customers' convenience in using UHD content, and maximizes the utility of smart functions through the existing Magic Motion remote control. Additionally, LG released products equipped with the AI 'ThinQ,' enabling TV operation solely by voice recognition, and applied image and voice optimization technologies to improve the consumer usage environment.

LG is also contributing to the popularization of OLED TVs by lowering prices to increase customer accessibility. Keeping pace with the trend toward larger TVs, it expanded the release of large OLED TVs over 70 inches to the affordable line. LG not only offers OLED TVs but also provides customers with a wider range of product choices by equipping premium LED TVs, which apply nanocell technology capable of ultra-fine image adjustments, with the AI-powered image enhancement engine called the 'Alpha Series.'

Lotteria Bulgogi Burger

Lotte GRS's Lotteria ranked first in the fast-food sector NBCI. Since opening its first store in 1979, it launched the 'Bulgogi Burger' tailored to Korean tastes in 1992, the first in the industry, and has grown to operate 1,350 stores, becoming the number one burger brand in the domestic market. Lotteria continuously strengthens its brand competitiveness by launching new products aligned with trends and expanding channel services utilizing food tech in the era of the Fourth Industrial Revolution.

In February this year, it introduced the 'Miracle Burger,' the first in Korea made with plant-based patties, buns, and sauces. The patty combines soy protein and wheat protein in an optimal ratio to replicate the texture of meat, and the sauce uses soy instead of eggs to enhance a savory flavor. The bun is also made from plant-based ingredients rather than milk components. It tastes like meat but contains no animal ingredients. The 'Folder Burger,' launched in July, was developed with the concept of differentiated form, allowing it to be folded and neatly held and eaten with one hand.

Lotte GRS also offers an integrated app called 'Lotte Eats,' which provides self-ordering services for all its brands. Users can access Lotteria, Angel-in-us, Krispy Kreme Doughnuts, TGI Fridays, and Villa de Charlotte all within one app. Key features include 'Home Service (Delivery),' which allows easy ordering of desired menus anytime and anywhere, and 'Eats Order,' which minimizes waiting time by enabling customers to visit stores without queuing. As a leader in food tech achieved through the latest IT technologies in the Fourth Industrial Revolution era, Lotteria plans to create a new form of dining-out platform.

This content was produced with the assistance of AI translation services.