Gwangju Suwan Lotte Outlet, Major Expansion and Renovation of Living Product Lineup
[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Outlet Gwangju Suwan Branch (Manager Lee Chung-yeol) announced on the 13th that it has significantly expanded its living goods category through store remodeling.
The living goods section, established on the 3rd floor of Lotte Outlet Gwangju Suwan Branch in September, covers approximately 300 pyeong and houses brands such as Bonita House and Cote Table.
It offers a variety of popular items needed for a smart home life, ranging from kitchenware and tableware to bedding and accessories.
In particular, Bonita House, a living multi-brand shop, opened for the first time in the region, allowing customers to experience products from various global living brands from the UK, Poland, Russia, Germany, and more all in one place.
Notably, until the 18th, British Portmeirion tableware is being sold at discounts of up to 52%, and Czech Cesky Porcelain Zwiebelmuster tableware is offered with an additional 10% discount on top of the existing discount rate.
The Russian Moskoriver Metallic 2-person tea set, which gained attention as a prop in the popular drama Youth Record, is available for 264,800 KRW, and Neoflam's pot and frying pan set is sold for 75,150 KRW.
The urban outlet, mainly focused on fashion brands, has allocated a significant area to the non-fashion category of living goods.
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The store composition reflects customers' new lifestyles and the changing consumption trends in the COVID-19 era. Reflecting these actual changes in consumer trends, it is known that the living goods sales at Lotte Outlet Gwangju Suwan Branch have exceeded the target by about 40% since the store remodeling.
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