Year-End Gatherings Also 'To-Go'... Contactless Services Continue in the Foodservice Industry

Salvatore Cuomo Launches Lunch and Party To-Go Boxes
Shinsegae Food's 'Chef To-Go' Popular Among Office Workers

[Asia Economy Reporter Choi Sunghye] As the untact (contactless) trend continues, the dining industry is launching takeout services one after another. This service allows consumers who are reluctant to visit restaurants to safely enjoy delicious meals at home, office, hotels, and other places.

On the 12th, Maeil Dairies’ subsidiary M’s Seed, which operates the Italian restaurant ‘Salvatore Cuomo,’ announced that it will introduce a ‘Lunch To-Go Box’ for easy solo dining, a ‘Party To-Go Box’ for enjoying with family or friends, and a ‘Turkey To-Go’ to celebrate the year-end holiday season. All pizza, pasta, and salad menus are also available for takeout.

The Salvatore Lunch To-Go Box consists of two hearty pouch sandwiches (Chicken Caesar Pouch, Sirloin Pouch), two types of pasta (Pomodoro Linguine, Bolognese Penne), and Porcini Cream Risotto. The Lunch To-Go Box also includes sides such as samgyeopsal & barbecue sauce, soft-boiled egg, bread, and Caesar salad to enjoy a simple yet elegant lunch anywhere, whether at work or home.

The Party To-Go Box is designed for home parties with family or friends and includes a variety of dishes such as pizza, risotto arancini, roasted samgyeopsal, and Cobb salad. The Turkey To-Go Box, perfect for holiday seasons like Halloween, Thanksgiving, and Christmas, offers roasted turkey, pasta, grilled vegetables, and seven types of side dishes. The turkey is cooked using a low-temperature method and must be ordered at least three days in advance via phone, Naver Smart Order, or in-person reservation.

A Salvatore representative said, “In the recently changed social atmosphere, we developed various ‘to-go menus’ so customers can enjoy Salvatore more safely,” adding, “Salvatore plans to continue introducing seasonal to-go menus with themes such as picnics and camping.” Salvatore’s to-go menus can be ordered through delivery apps Baedal Minjok, Coupang Eats, and Yogiyo Express.

Shinsegae Food is also offering takeout services for office workers tired of cafeteria menus. Shinsegae Food operates a delivery-only store called ‘Chef To-Go’ in Yeoksam-dong, Seoul, where many companies are located. Chef To-Go sells popular menu items from Shinsegae Food’s brands such as the craft beer pub ‘Devil’s Door,’ Italian restaurant ‘Vecchia Enuovo,’ and the value-for-money burger brand ‘No Brand Burger’ through delivery apps like Baedal Minjok and Yogiyo or as takeout.

A Shinsegae Food representative said, “Since launching Chef To-Go in November last year, we have been testing business districts, menus, and consumer patterns to find the best approach for the Yeoksam-dong area,” adding, “After COVID-19, word of mouth spread among office workers who rely on delivery food for lunch, leading to increased sales.”

Lotte Group’s dining company Lotte GRS is also rapidly expanding its delivery service business through the application Lotte Eats, launched in February. Lotte Eats is a brand-integrated app focused on customer convenience, allowing users to access five brands?Lotteria, Angel-in-us, Krispy Kreme Doughnuts, TGI Fridays, and Villad Charlotte?within a single app. Previously, Lotte GRS’s delivery app was only for Lotteria.

The main features of the integrated app include ‘Home Service (Delivery),’ which allows easy ordering of desired menus anytime and anywhere, and ‘Eats Order,’ designed to minimize customers’ waiting time at stores. Additionally, customers receive a stamp (CHIP) for every 8,000 KRW spent, which can be used to redeem various benefits across all brands depending on the number of stamps collected.

This content was produced with the assistance of AI translation services.