Forest Cooperatives' 'Pureun Jangteo' Operation Ineffective... 70% of Businesses Have No Sales

Provided by Eo Gi-gu's Office

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The sales of forest products on the online shopping mall "Pureunjangteo," operated by the Korea Federation of Forest Cooperatives, have been found to be sluggish.

According to data submitted by the Korea Federation of Forest Cooperatives to Eo Gi-gu, a member of the National Assembly's Agriculture, Forestry, Livestock, Food, and Maritime Affairs Committee from the Democratic Party of Korea (Dangjin, Chungnam), among the 348 companies listed on Pureunjangteo, 243 companies recorded no sales last year. This accounts for nearly 70% of all listed companies.

In particular, among the companies with no sales, 100 are forest product companies, representing 41.2% of all companies with zero sales. Moreover, Eo Gi-gu pointed out that the proportion of forest product sales within the total sales amount is also low.

For example, over the past three years, Pureunjangteo's total sales amounted to approximately 3.4 billion KRW, of which forest product sales accounted for 1.289 billion KRW (37.9%). In other words, non-forest product items accounted for 62.1% of total sales. Outside the forest product sector, sales of agricultural, livestock, and fishery products as well as daily necessities amounted to 1 billion KRW, and sales of IT and office supplies used by the cooperative accounted for 1.1 billion KRW.

Assemblyman Eo stated, "Pureunjangteo is a shopping mall established and operated with the purpose of pioneering online sales channels and increasing sales of forestry products," and added, "The operation of the shopping mall should be strengthened in line with this purpose to activate the online distribution of forest products."

This content was produced with the assistance of AI translation services.