"Building a Kind Consumption Structure" Lotte Mart Sells 'Jump On Sneakers'

Release of shoes through collaboration between Shinbal Research Institute and planning, and the nonprofit organization Jump
Part of the proceeds from sneaker sales to support the operation fund of 'Jump Sports Club'

[Asia Economy Reporter Lim Hye-seon] Lotte Mart announced on the 12th that it has partnered with ‘Sinbal Yeonguso’ (Shoe Lab), which operates a platform business, to plan a project and establish a virtuous cycle model that enables ethical consumption. Together with ‘JUMP,’ a nonprofit educational venture company addressing educational inequality, they launched JUMP On Sneakers, with a portion of the proceeds used to support the operation of the JUMP Sports Club.

‘JUMP’ is a nonprofit corporation under the Ministry of Employment and Labor, established in 2011 to resolve educational disparities. Through partnerships with companies, universities, and local governments, it provides continuous mentoring and scholarships to promote emotional and educational changes for marginalized youth.

‘JUMP On’ is a project designed with the hope that a pair of shoes purchased by a consumer will accompany someone else's steps. These sneakers use microfiber material, which closely resembles natural leather without animal-derived components, making them practical and eco-friendly. Additionally, they feature insoles with excellent cushioning and resilience, allowing for light and comfortable wear in daily life. The product is available for pre-order on Lotte Mart Mall until the 31st of this month, priced at 79,000 KRW. Shipments will begin sequentially from next month.

This content was produced with the assistance of AI translation services.