"Huawei to Unveil Mate40 in China on the 22nd to Compete with iPhone Market Share"

[Asia Economy Reporter Joeslgina] Huawei, a Chinese company facing a crisis in its major businesses such as smartphones due to additional US sanctions, will unveil its new flagship smartphone, the 'Mate40' series, on the 22nd.

According to PhoneArena on the 12th, Huawei will hold an event to unveil the Mate40 series on the 22nd and start pre-orders in the Chinese market. The official release date is the 30th. However, the global market release date has not been confirmed.

PhoneArena analyzed, "It is almost the same period as the iPhone 12 release," and "It seems they are rushing to maintain market share." The media added that Huawei has unveiled new flagships at IFA, but this precedent was broken this year.

The Mate40 series, scheduled for release in the second half of this year, was a flagship model that raised concerns about the possibility of not being released within the year as Huawei, hit by the US's additional sanctions recently, faced difficulties securing chips and components. There were rumors that the release was postponed to 2021, but Huawei posted a video on its official Twitter where Richard Yu, CEO of Huawei Consumer Business Group, said, "(The next-generation Mate) is coming soon," signaling the release.

According to previous reports, the Mate40 features a 6.4-inch display, and the Pro model has a 6.7-inch display. Like its predecessor released last year, it is expected to have a circular camera module on the back and a curved display. The standard model is known to have a triple camera, while the Pro model is expected to have a quad camera.

This content was produced with the assistance of AI translation services.