Volkswagen Tiguan Ranks No.1 Imported SUV in Consumer-Selected 'Car of the Year' Awards

Consumer Insight Hosted 'Car of the Year' Evaluation

2020 Tiguan (Photo by Volkswagen Korea)

[Asia Economy Reporter Kim Ji-hee] Volkswagen's flagship sports utility vehicle (SUV), the Tiguan, ranked first in the imported SUV category in the 'Car of the Year' evaluation hosted by Consumer Insight.

Consumer Insight, a consumer research organization, has been conducting planned surveys annually since 2001, targeting approximately 100,000 car consumers. The Car of the Year is selected comprehensively and by category based on consumer evaluations in four areas: product satisfaction, initial quality, value for money, and design competitiveness. The 2020 Car of the Year survey was conducted in July with a total of 104,208 participants nationwide, including current car owners and those intending to purchase within two years, to assess consumer satisfaction.

Stefan Krapp, Head of Volkswagen Division at Audi Volkswagen Korea, said, "As the leader in the SUV market, the Tiguan excels in every aspect including performance, design, safety and convenience features, and reasonable pricing. Thanks to the support of many customers, we will continue to strive for consumer satisfaction with the best product lineup and services."

The Tiguan boasts solid driving performance as a foundation, along with overwhelming product strength in safety and economy, and also demonstrates excellent competitiveness in terms of total cost of ownership.

In October, a promotion is underway offering up to a 14% discount when using Volkswagen Financial Services and up to a 12% discount for cash purchases to customers buying the Tiguan. For the model with the largest discount, the 'Tiguan 2.0 TDI Premium,' it is possible to purchase it in the 36 million KRW range when using Volkswagen Financial Services.

This content was produced with the assistance of AI translation services.