Korea GM, Park Jaebeom as Muse for 'Trailblazer RS Midnight'
Park Jaebeom Appointed as Muse Ambassador... Releases Music Track 'Gotta Go'
Chevrolet appointed hip-hop musician Jay Park as the muse for the Trailblazer RS Midnight Package. (Photo by Korea GM)
View original image[Asia Economy Reporter Kim Ji-hee] Korea GM Chevrolet announced on the 8th that it has appointed hip-hop musician Park Jaebeom as the muse for the Trailblazer RS Midnight Package and will begin full-scale marketing activities.
On the 7th, Chevrolet held a vehicle handover ceremony at the Korea GM Bupyeong PR Center and delivered the Trailblazer RS Midnight model to hip-hop musician Park Jaebeom, who was appointed as the vehicle muse. The event was attended by Korea GM executives including President Kaher Kazem and Vice President of Sales, Service, and Marketing Caesar Toledo.
The Trailblazer RS Midnight, which Park Jaebeom will drive, is a model that applies an all-black color scheme including a black roof, black high-gloss front grille, and black alloy wheels to the existing Trailblazer RS model.
Chevrolet appointed hip-hop musician Jay Park as the muse for the Trailblazer RS Midnight Package. (Photo by Korea GM)
View original imageMarketing through music will also be conducted. The hip-hop label 'H1GHR MUSIC,' which includes Park Jaebeom, pH-1, Sik-K, and Golden, recently released the track ‘Gotta Go’ inspired by the Trailblazer RS Midnight in collaboration with Chevrolet. The lyrics embody the pioneering spirit of a trailblazer who moves forward boldly. Chevrolet will begin airing TV commercials using the music video for ‘Gotta Go.’
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Vice President Caesar Toledo said, “I thought Park Jaebeom, who is always trying new things and constantly challenging himself, fits very well with the image of the Trailblazer RS Midnight Package,” adding, “Following the delivery of the first Trailblazer to athlete Jung Chan-sung, we will continue to expand opportunities for younger audiences to experience the Trailblazer with muse Park Jaebeom.”
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