Shinsegae Department Store Hosts Industry's First Mask Fair

Functional, Fashion, and Hygiene Masks
Over 200 Products from More Than 30 Companies Released

[Asia Economy Reporter Minyoung Cha] Shinsegae Department Store is holding the industry's first Mask Fair. This is because masks have become an essential item in daily life as the novel coronavirus infection (COVID-19) has prolonged.

Shinsegae Department Store announced on the 6th that it will hold the '2020 Shinsegae Mask Fair' from the 8th to the 14th in front of the fountain plaza at the Gangnam branch's Pamiestreet. About 30 companies will participate, preparing approximately 200 items ranging from hygiene products to functional and fashion masks.

The main participating products include KF80, KF94, and AD (droplet blocking) masks approved as quasi-drugs, children's masks, ice pack masks, hand sanitizers, etc., allowing customers to find popular masks and related products both online and offline in one place. This fair offers up to 60% discount on health masks, selling Oahu KF94 masks (20 pieces) and Cleansum KF94 masks (25 pieces) as one-plus-one (1+1) deals, making it possible to purchase at 700 KRW per mask.

Another highlight is the functional products and idea product zone. A space is prepared to introduce various unique products to attract customers' attention. Inspired by the inconvenience of storing masks, mask storage cases are sold. There are also face guard-type accessories that can be attached to masks to protect against skin troubles. Masks for beloved pets are also available. Smart masks with various functions such as air purification and ultraviolet sterilization effects are sold as well.

In addition, a fashion mask zone, which has gained great popularity, has been set up. It includes logo masks from 'NERDY,' a brand famous for training wear, 'ARDW' masks in five pastel colors, and 'Le Masca' masks known for various patterns and colors. A commemorative event for the Mask Fair will also be held. Customers who purchase over 50,000 KRW will receive a 5,000 KRW discount coupon for the Gangnam branch's restaurant area, and those who purchase over 100,000 KRW will receive a cosmetics set containing Cicor lotion and hand wash.

Kim Youngseop, Head of Merchandise at Shinsegae Department Store, said, “As masks have become a necessity rather than a choice, related demand is expected to steadily increase in the future,” and added, “We will continue to quickly introduce new products in line with changes in customers' lifestyles.”

This content was produced with the assistance of AI translation services.