Audi Reestablishes Brand Strategy... Unveils New Global Brand Campaign

[Asia Economy Reporter Suyeon Woo] Audi is pursuing a redefinition of its brand strategy for the future and has unveiled a new global brand campaign.

On the 6th, Audi announced that the theme of its new global brand campaign is "Future is an attitude." Audi's new brand strategy centers on customer value while focusing on sustainability, digitalization, and design as core themes.

Through this global campaign, Audi is drawing a blueprint that embodies continuous innovation alongside an electrified and digitalized emotional future. This is also reflected in concept vehicles presenting Audi's vision, such as the Audi AI:ME and the Audi Q4 Sportback e-tron concept. Audi employees, including Chief Designer Marc Lichte, are working to materialize this vision.

Henrik Wenders, Audi Brand Senior Vice President, said, "By redefining our brand strategy, we are modernly defining 'Vorsprung' and preparing for the era of new mobility and the future for our customers." He added, "Our goal is to improve people's lives through technology and contribute to society. Audi's ambition is to present the future of premium mobility and provide captivating experiences."

Under Audi's newly revealed brand strategy, Audi plans to integrate global marketing activities considering cultural and national requirements. The new brand campaign will be carried out across all communication channels, from TV to digital platforms.

A revamped corporate identity of Audi will also be unveiled worldwide within the framework of the new brand campaign. In particular, Audi will provide additional stories including all campaign content through the newly launched website "Progress.audi."

This content was produced with the assistance of AI translation services.