[Asia Economy Reporter Kim Hyewon] Samsung Electronics launched the premium home projector 'The Premiere' in the domestic market on the 5th.


The Premiere is a lifestyle TV designed to provide consumers with a cinema-like screen experience even in a home environment. It offers a next-level viewing experience by applying 'Triple Laser' technology. Triple Laser projector technology uses different lasers as light sources for R (Red), G (Green), and B (Blue) colors respectively, delivering rich colors and brightness.


The Premiere was released in two models: a high-end model with Triple Laser and an entry-level model with Single Laser. The retail prices are 7.49 million KRW and 4.49 million KRW, respectively.


The high-end model with Triple Laser can expand the screen up to 330.2 cm (130 inches) and supports 4K resolution, the same high-definition technology applied in Samsung TVs.


Additionally, it has a maximum brightness of 2800 ANSI lumens, allowing high-quality video viewing without restrictions even in bright environments. It also delivers excellent dark image representation with a contrast ratio of 2,000,000:1.

Samsung Launches New Home Projector Models Priced at 4.49 Million to 7.49 Million Won View original image


The Premiere is the first projector product to officially obtain HDR10+ and Filmmaker Mode certifications. It is equipped with a powerful built-in 40W woofer and Acoustic Beam surround sound, providing the best movie viewing environment.


It uses an ultra-short throw method that allows placement in front of a wall without complicated installation, and includes smart functions available on TVs, enabling easy access to video content such as Netflix and YouTube.


The Premiere is available for purchase starting today at offline stores nationwide, including Samsung Digital Plaza. Online, it will be exclusively sold on Naver Shopping from the 5th to the 11th, and then available through various online channels.


Samsung Electronics will offer various benefits to customers who purchase The Premiere until December, including matching screen and furniture discounts, and a 6-month subscription to TVING Movie Premium, supporting a more complete home cinema environment.



Choo Jongseok, Vice President of Samsung Electronics' Visual Display Business, said, "Consumers are increasingly building home entertainment environments that perfectly match their tastes and lifestyles. Especially, The Premiere, which excels in all aspects including picture quality and smart functions, will be chosen by many consumers seeking a more perfect home cinema experience."


This content was produced with the assistance of AI translation services.

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