Watched Home Shopping During the 'Contactless Chuseok' Holiday... CJ O Shopping Sales Spike 50%

CJ O Shopping Wonderful Festa 2020 Fashion Week broadcast screen. (Photo by CJ ENM O Shopping Division)

[Asia Economy Reporter Seungjin Lee] Due to the impact of the novel coronavirus infection (COVID-19), this Chuseok holiday saw a trend of 'contactless Chuseok,' with more people staying at home, resulting in a significant increase in TV home shopping sales.

CJ ENM O Shopping Division announced on the 5th that an analysis of TV home shopping sales during the five-day Chuseok holiday (September 30 to October 4) showed an increase of more than 50% compared to the five days before the holiday.

The number of orders in the fashion category increased by about 30%. CJ O Shopping analyzed that this was due to a diverse lineup of fashion products that are easy to coordinate in daily life, rather than high-priced premium items such as fur and luxury goods. During the same period, sales in the living and electronic appliances category increased more than threefold, which is interpreted as an increase in consumption of durable household goods in preparation for continued home-staying life after the holiday.

Earlier, CJ O Shopping held the 'Wonderful Festa' event from the 2nd to the 4th, offering special prices on fashion, living, and rental products for customers who had no choice but to stay home during the nation's biggest holiday, Chuseok. In particular, the '2020 Fashion Week,' which was broadcast live across TV home shopping and mobile platforms for about 17 hours on the 2nd, attracted great interest from customers.

The ‘The Edge Simply Setup’ broadcast at 8:15 a.m. on the 2nd sold about 8,000 sets within one hour of airing. The 'Geo Song Geo Satin Blouse' sold on the same day also recorded sales more than twice the target.

On the last day of the holiday, the 4th, the 'Wonderful Festa' one-day rental show was held. Ten broadcasts of various home appliances were scheduled, ranging from dryers and washing machines, which have recently gained attention as health care appliances, to windows. The 'LG Hausys Safe Home Package' broadcast, which enhances insulation and soundproofing to protect against the biting cold winds and chill of the upcoming winter, received over 1,000 orders.

Meanwhile, CJ O Shopping plans to continue the 'Wonderful Festa' event until the 31st of this month. It is CJ O Shopping's largest event of the year, offering up to 50,000 won in points to customers who purchase TV broadcast products three times or more. Throughout October, customers can find a wide range of winter fashion items from popular CJ ENM brands, winter bedding, and health foods that can boost immunity during the cold season.

A CJ O Shopping official said, "We strategically curated a variety of products such as fashion, health foods, and home appliances for customers who cannot visit their hometowns during the nation's biggest holiday, Chuseok. As winter approaches, the 'Wonderful Festa' running throughout October has carefully selected only the essential products, and we hope customers enjoy a pleasant shopping experience at CJ O Shopping."

This content was produced with the assistance of AI translation services.