This Winter's Trendy Fashion 'Fleece'... Exclusive Planning Floods at 百

Lotte Department Store Exclusively Launches Black Yak Polar Bear Fleece

[Asia Economy Reporter Cha Min-young] Fleece, which caused a sold-out craze last year, is expected to remain popular this winter as well.

Lotte Department Store announced on the 5th that it will sell the limited edition product 'Polar Bear Fleece,' exclusively planned and launched with Black Yak, on the live commerce channel '100LIVE' starting at 6:30 PM on the 6th. The product is inspired by the thermal functionality of the white fur of polar bears. Since the 1st, it has also been exclusively sold on the integrated online mall Lotte ON, with eco-friendly Clean Kanteen thermal bottles given as gifts on a first-come, first-served basis.

Fleece became a mainstream trend last year, fueled by the newtro fashion trend popular among the MZ generation (a combination of Millennials and Generation Z). Once considered indoor wear or innerwear worn under outerwear by office workers during winter, it has now established itself as an essential outerwear item for fall and winter, thanks to the newtro fashion wave.

This year, due to the impact of COVID-19, hiking as a hobby has increased, and fleece suitable for outdoor activities such as hiking is expected to benefit. The MZ generation has been posting certification shots on social networking services (SNS) with hashtags (#) like hiking, hiking lunchbox, car camping, and camping. The number of members in the hiking community platform Black Yak Alpine Club has surpassed 180,000.

This Polar Bear Fleece is also less bulky and wrinkle-prone compared to long padding, making it highly activewear-friendly. Due to the nature of the material, foreign substances can be easily wiped off, and it has excellent thermal insulation. Three lines have been released: the basic design 'Polar Bear Fleece,' the hooded design 'Polar Bear Hood Fleece,' and the long-length 'Polar Bear Long Fleece' that extends below the knees. Each line offers different colors such as ivory, black, sand, beige, black olive, and dusty pink, with applied accent colors.

Kang Dae-young, Chief Buyer at Lotte Department Store, said, "Fleece is expected to remain a trendy item this year as well. The Polar Bear Fleece, prepared in various colors and styles, is a great fashion item to wear with family, lovers, and friends." He added, "Considering the weakened consumer sentiment, we have set a reasonable price so that customers can purchase the limited edition product without burden."

This content was produced with the assistance of AI translation services.