Champion launches 'Campus' line featuring college look

Inspired by US College Look... Featuring 12 Items Including Hoodies and Jogger Pants

[Asia Economy Reporter Jo Yoo-jin] Lifestyle culture company LF (CEO Oh Gyu-sik) announced on the 21st that Champion, a global sports casual brand operated domestically, will launch a street-style "Campus Line" for the fall semester.

Inspired by American college looks, the Campus Line features a blend of the latest street fashion trends with retro sensibilities.

The line prominently uses bright, vibrant colors and comfortable oversized fits that you might encounter on campus. It consists of a total of 12 items, including short-sleeve T-shirts, long-sleeve T-shirts, hooded T-shirts, and jogger pants, and will be released in the Asia line.

The flagship new product, the "Layered Long-Sleeve T-Shirt," is inspired by the style of college students who layer white T-shirts, creating the effect of two T-shirts layered in one item.

The "C Logo Basic Jogger Pants" maximize comfort by applying highly elastic rib fabric to the waist and ankle cuffs, with a front brand logo embroidery as a point. Additionally, various items reflecting campus life are prepared, such as striped pattern sweatshirts, color block hooded T-shirts, graphic T-shirts, and corduroy string pants.

The Campus Line is priced at around 90,000 KRW for short-sleeve T-shirts, 70,000 to 100,000 KRW for long-sleeve T-shirts, about 130,000 KRW for hooded T-shirts, and 150,000 to 170,000 KRW for pants. It is available at Champion nationwide stores, the official Champion online store, LF’s official online shopping mall LF Mall, and the online select shop 29CM.

Meanwhile, Champion, founded in 1919 in the United States as a sportswear brand, has evolved over time and firmly established itself as a sports casual brand loved by fashion enthusiasts worldwide. At the end of last year, LF introduced the entire global line of Champion, including the Asia line as well as the US and European lines, to the domestic market to target the rapidly growing domestic youth fashion market.

This content was produced with the assistance of AI translation services.