Samkwang Glass Tableware 'Boena' Exported 20,000 Units to Germany

'Boena de Mone' exported to the German market. Photo by Samkwang Glass

[Asia Economy Reporter Moon Hyewon] Samkwang Glass announced on the 17th that its premium glass tableware brand ‘Boena’ secured an order of 22,000 units from Germany’s largest home shopping company ‘HSE24’.

HSE24 is the second largest home shopping company in Europe and the largest in Germany, operating home shopping channels in five European countries (Germany, Switzerland, Austria, Italy, Russia).

The Boena products ordered by Samkwang Glass include a total of 22,000 units such as ‘Boena de Monet Coffee Mug & Saucer’, ‘Boena de Monet Plate 210, 270’, and ‘Boena de Monet Cup 300’.

The export products are scheduled to be sold starting January next year through the German HSE24 home shopping broadcast.

Im Kwangbin, Executive Director of Samkwang Glass Household Goods Business Division, said, “We have taken the first step toward full-scale overseas market development by signing our first export contract just four months after the brand launch. Despite the global economic downturn caused by COVID-19, we have maintained trust in our glass manufacturing technology through continuous non-face-to-face exchanges with various countries, and the excellence and sophisticated design of our ‘Made in Korea’ glass tableware have been highly evaluated in the European market, leading to this export success.”

This content was produced with the assistance of AI translation services.