'Tada' Seeking New Path... Entry into Substitute Driving Business

[Asia Economy Reporter Buaeri] 'Tada' is entering the designated driver brokerage business.

Tada operator VCNC stated on the 16th, "We plan to launch the designated driver brokerage service 'Tada Daeri' in the fourth quarter of this year," adding, "The 'Tada Daeri' service menu will be added to the existing Tada app."

VCNC has suspended the operation of its core business model, the van call service 'Tada Basic,' due to the passage of the Passenger Transport Service Act amendment, known as the 'Tada Prohibition Act,' and is seeking new opportunities through various business models such as franchise taxis. This entry into the designated driver business is interpreted as part of that effort.

Starting from 10 a.m. today, Tada will pre-recruit 1,000 Tada Daeri drivers. The 1,000 drivers recruited in advance will receive special benefits such as a reward program until the end of this year and a special priority ticket (once daily) that assigns preferred routes first.

Tada will also launch a dedicated app called 'Handlemoa' for Tada Daeri drivers. The Handlemoa program is free of charge, and there are no additional paid services. The app is characterized by maximizing usability and convenience so that anyone can easily use it.

Kim Gi-nyeon, Chief Operating Officer of VCNC, said, "We are considering various ways to create a virtuous cycle structure where drivers providing the service can earn higher income, and users can experience better service," adding, "We will strive to create the value of 'the basics of mobility' with the newly launched Tada Daeri."

This content was produced with the assistance of AI translation services.