Ladygagu, Increasing Trend of 'Online Wedding Furniture Purchases' During Wedding Season

Ian Dress Room by Lady Furniture.
[Photo by Lady Furniture]

[Asia Economy Reporter Kim Jong-hwa] Online sales in the wedding market ahead of the autumn wedding season are significantly increasing. Lady Furniture, an online furniture company under Oheim INT, announced on the 15th that the main customer base consists of newlywed couples in their 30s, leading to a substantial rise in wedding purchases through online channels.

Products such as the Almang sofa, Dain wooden sofa, and Ian dress room enjoy great popularity every wedding season. In particular, orders for the Dain sofa have increased by about 30% in the past month compared to the previous month.

Premium high-end lines are especially popular. The Lady Signature series furniture and Monster premium mattress series are experiencing rapid growth. Notably, the Destra natural leather sofa, a steady seller in the Signature series, saw its order amount rise by approximately 40% in the past month compared to the previous month.

A representative from Oheim INT stated, "Due to the pandemic, many couples have postponed their wedding schedules, making this year's wedding season different from the usual past seasons. Nevertheless, the demand from newlywed couples purchasing furniture online has actually increased, and as a company strong in non-face-to-face services, our sales have been positively impacted."

This content was produced with the assistance of AI translation services.