Red Ginseng Soars in Popularity During Contactless Chuseok... Jeonggwanjang Strengthens Pickup Service and Installs Care System

[Asia Economy Reporter Lee Seon-ae] Amid an unprecedented contactless Chuseok due to the impact of the novel coronavirus infection (COVID-19), immunity has emerged as a key keyword for Chuseok gifts, leading to a surge in the popularity of red ginseng. In response, Korea Ginseng Corporation (KGC), the nation's top red ginseng company, is actively strengthening its contactless services for the Chuseok season.

According to KGC on the 11th, as immunity has become the keyword for Chuseok gifts, there has been a noticeable increase in consumers seeking trustworthy red ginseng products recognized by the Ministry of Food and Drug Safety.

Red ginseng is a representative functional ingredient recognized by the Ministry of Food and Drug Safety as a health functional food that can help boost immunity. In addition to enhancing immunity, red ginseng is acknowledged to aid in fatigue recovery, blood circulation improvement, and memory enhancement, making it the most suitable Chuseok gift during times of heightened health awareness.

Moreover, red ginseng guarantees consistent quality even if the gift giver does not see it in person, and it is not significantly affected by expiration dates, eliminating concerns about spoilage during delivery. It is also recognized as a valuable gift loved by people of all ages and genders, making it ideal for conveying wishes for the health of family and relatives from afar. This is why red ginseng is a perfect ‘contactless’ gift in the COVID-19 era.

KGC has significantly enhanced its contactless services to meet the needs of consumers who prefer contactless gifts. Through ‘Junggwanjang Mall’ (Jung Mall), a health food specialty online store, customers can purchase products online, and by using the store pickup service, they can pick up products bought on Jung Mall at their desired store on their preferred date. The logistics center has installed a UV care system that performs ultraviolet sterilization on all products delivered to households. The built-in UV lamps are certified for sterilization power by the Korea Testing & Research Institute, sterilizing not only the products but also the inside and outside of the delivery boxes before shipment. Additionally, Junggwanjang stores have installed customer protection facilities such as acrylic droplet barriers and antibacterial handle sheets, and have established a daily disinfection system to create a safe shopping environment.

KGC explained, “Reflecting the contactless consumption trend, we have expanded contactless purchase channels this Chuseok and prepared so that consumers can gift with greater peace of mind.”

Meanwhile, Junggwanjang is running an event titled ‘This Chuseok, gift immunity. With the heart that wants to protect’ until the 5th of next month, reflecting recent Chuseok gift market trends. This event offers various purchase benefits on 20 gift sets ideal for family and friends, as well as popular products such as Hong Sam Jeong Everytime, Hong Sam Ton, Hong Sam Dalim-aek, Hwaerak, Hongcheonwoong, and Cheonnok. For early bird consumers who want to prepare gifts in advance, from the 11th to the 20th, additional Junggwanjang points will be awarded when purchasing ‘Top 10 Health’ products including Hong Sam Jeong.

This content was produced with the assistance of AI translation services.