Coupang Eats Grows 4x, Wemakeprice O 7x... Delivery App Market Competition Intensifies
Mobile Index Analysis of 'Delivery Service App Usage' Data
[Asia Economy Reporter Kim Cheol-hyun] Due to the surge in demand for delivery services amid the impact of the novel coronavirus infection (COVID-19), 'Coupang Eats' and 'Wemakeprice O' have been rapidly increasing their market share in the food delivery application (app) market, according to a recent investigation.
Mobile big data platform company IGAWorks announced on the 8th a Mobile Index analysis report on 'delivery agency service app usage,' which includes this information. The analysis period was from August last year to August this year, analyzing 1.7 billion data points from 35 million mobile devices daily using artificial intelligence (AI) algorithms.
According to IGAWorks, the number of Coupang Eats users in August increased fourfold compared to last year. Wemakeprice O also saw a sevenfold increase in users during the same period. Coupang Eats' monthly users rose from 174,057 last year to 748,322 in August this year, while Wemakeprice O increased from 23,672 last year to 175,414 this year.
In particular, Coupang Eats ranked second in average monthly app usage time per user, surpassing Yogiyo and following Baedal Minjok. The average monthly app usage times were Baedal Minjok (1.1), Coupang Eats (0.61), Yogiyo (0.5), and Wemakeprice O (0.28). Due to aggressive promotions, Coupang Eats surpassed 20,000 new app installations per day in July. In an analysis comparing the number of users to total installed devices, Wemakeprice O recorded 63.23%, Coupang Eats 61.03%, slightly ahead of Yogiyo's 59.59%.
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- Man in His 30s Dies After Assaulting Father and Falling from Yongin Apartment
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
However, despite the pursuit by latecomers, the ranking of delivery app monthly active users (MAU) in August was first Baedal Minjok, second Yogiyo, followed by Coupang Eats, Baedaltong, and Wemakeprice O. Among these, Baedal Minjok, Yogiyo, and Baedaltong accounted for 97.4% of domestic delivery agency service users. Looking at the number of users in August, Baedal Minjok had 10,660,539 users, Yogiyo 5,312,477 users, showing an overwhelming lead compared to third-place Coupang Eats' 748,322 users.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
