Kakao Pay Securities Surpasses 2 Million Account Openings in 6 Months
[Asia Economy Reporter Bu Aeri] Kakao Pay Securities announced on the 7th that the cumulative number of account openings has surpassed 2 million in just 6 months.
Kakao Pay Securities accounts, which officially launched on February 27, have increased by an average of 27.8% per month. Starting with 600,000 accounts opened in March, the numbers grew to 800,000 in April, 1.2 million in May, 1.4 million in June, 1.7 million in July, and have now exceeded 2 million.
The age range of users is also broadening. As of March, the age distribution of account holders was 68% in their 20s and 30s and 27% in their 40s and 50s, meaning about 7 out of 10 were young adults. However, currently, 60% are in their 20s and 30s, and 34% are in their 40s and 50s, showing an increase in middle-aged users and a relatively balanced age distribution.
During August alone, the number of fund investment transactions increased by 1.5 times compared to July, surpassing 4.4 million transactions, with an average of over 220,000 fund investments made daily.
A Kakao Pay Securities representative stated, "New investment cultures that add fun, such as 'Coin Collection,' where leftover change after payments is automatically invested in funds, and 'Al Collection,' where rewards received after payments are invested, are revitalizing the public fund market."
The company explained that the cumulative number of applications for 'Coin Collection' and 'Al Collection' currently stands at 690,000, and applications for 'Auto Investment' have reached 240,000, showing rapid growth of 2.2 times and 2.5 times respectively compared to the end of June.
The number of fund investors has also doubled from the end of June to 600,000, indicating high activity, with 30% of Kakao Pay Securities account holders currently investing in funds.
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Lee Sang-won, Head of Business Strategy at Kakao Pay Securities, said, "Going forward, we will continue to introduce services combined with the Kakao Pay platform that allow users to easily and enjoyably invest and manage their assets in daily life."
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